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电子商务专业英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

徐晓冬主编；曾祥娟，金郁副主编著
出版社：北京：化学工业出版社
ISBN：9787122025173
出版时间：2008
标注页数：96页
文件大小：17MB
文件页数：103页
主题词：电子商务－英语－高等学校：技术学校－教材

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图书目录

Unit 1 Going Close to E-commerce1

E-commerce—It's More Than Buying and Selling1

The Interdisciplinary Nature of E-commerce2

The Partnership Between the Internet and Business2

Unit 2 A Brief History of E-Commerce and EDI Standard7

Brief History of E-commerce7

EDI Standard8

Problems Among the Traditional Information Interchange8

Can EDI Solve the Problems?9

How does EDI Work?10

The Benefits of EDI11

Unit 3 Typical Business Models in Doing E-commerce17

E-commerce Models17

B2C:Business-to-Consumer17

B2B:Business-to-Business18

C2C:Consumer-to-Consumer18

G2C:Government-to-Consumer18

Online Auctions18

Unit 4 E-commerce Success Stories23

eBay——The World's Largest Auction Site23

Why Can eBay Get Success?25

Unit 5 The Internet and the World Wide Web31

The Internet31

The World Wide Web32

Differences Between the Internet and World Wide Web32

The Web and E-commerce33

Unit 6 Buying Online39

Buying Online39

Finding the Good Life on the Internet40

Making the Purchase40

Unit 7 Doing Business on the Web47

Presale47

Taking the Order48

Delivering the Products48

Postsale49

Unit 8 Digital Advertising55

Listing Your Products on Your Website55

Banner Advertising56

Promoting Your Site58

Unit 9 E-mail Application in E-commerce65

How to Writting an E-mail65

Inquiry and Quotation66

Putting a Purchase Order66

Making Complaints66

Unit 10 Global E-commerce71

Doing Business Anywhere,Anytime71

Lowering Geographic Barrier71

Asynchronous Worldwide Activities72

Online International Business Information72

Unit 11 Creating your Web Site79

Your Electronic Commerce Web Site79

Making Your Web Debut79

Components of a Web Site80

Website Features82

Unit 12 The Future of E-commerce89

E-commerce—the Present89

E-commerce—the Future90

Reference96