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商务英语阅读 上 第3版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

商务英语阅读 上 第3版
  • 国晓立，周树玲著 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787566310316
  • 出版时间：2014
  • 标注页数：188页
  • 文件大小：2MB
  • 文件页数：196页
  • 主题词：商务－英语－阅读教学－高等职业教育－教材

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图书目录

Unit 1 International Trade1

Fast Reading Ⅰ US Presses Japan on Farm Imports and India on World Trade Talks6

Fast Reading Ⅱ EU and US Edge Toward Trade Deal8

Unit 2 Settling Disputes—The WTO's Unique Contribution11

Fast Reading Ⅰ Integrated Negotiation16

Fast Reading Ⅱ Landmark WTO Agreement18

Unit 3 Globalization and Its Impact on the Business23

Fast Reading Ⅰ Population and Globalization29

Fast Reading Ⅱ World Bank Says Global Economy at Turning Point31

Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB？35

Fast Reading Ⅰ Renminbi Internationalization—A Delicate Issue40

Fast Reading Ⅱ China's Economy Keeps 7.7 Percent Growth in 201342

Unit 5 Don't Fence Me Out！47

Fast Reading Ⅰ Free Trade Agreement Opens Door53

Fast Reading Ⅱ EU Proposes Protection for Plastic Bottle Industry56

Unit 6 China， Dumping or Not59

Fast Reading Ⅰ China Seeks WTO Dispute Settlement with US65

Fast Reading Ⅱ China Urges EU to Drop Anti-dumping Duties on Bicycle67

Unit 7 The Force Behind the Nike Empire71

Fast Reading Ⅰ Walmart and the Middle Class， Sinking Together76

Fast Reading Ⅱ Milton Hershey Created a Successful Business and Built a Sweet Town79

Unit 8 Regional Economic Integration83

Fast Reading Ⅰ China ASEAN to See Closer Economic Ties89

Fast Reading Ⅱ China's Silk Road Visions Bring Cooperation，Not Conflict， to Region91

Unit 9 Environment， Trade， and Investment95

Fast Reading Ⅰ Animal Trafficking： Wildlife Trade Crisis Talks Held99

Fast Reading Ⅱ All Over the World Responded to the Earth Hour Event101

Unit 10 Negotiation Skills and Strategies105

Fast Reading Ⅰ Business Is Negotiation110

Fast Reading Ⅱ French Negotiating Style113

Unit 11 “Toyota” of China117

Fast Reading Ⅰ Kodak to Slash 3，000 More Jobs as It Wraps up Overhaul122

Fast Reading Ⅱ Toyota to End Car Production in Australia by 2017124

Unit 12 The Survival of the Old Brands129

Fast Reading Ⅰ Coca Cola Falls Short as Consumers Bypass Soft Drinks for Healthier Options134

Fast Reading Ⅱ Pu'er： The Tea that Changed a County136

Unit 13 E-commerce： Doing Business Online139

Fast Reading Ⅰ Going Shopping？ Go Global！144

Fast Reading Ⅱ Tencent Shares Rise to Record on China South City Deal146

Unit 14 China's Door Now Wide-Open for Foreign Banks151

Fast Reading Ⅰ Bank Gets Nod for Joint Venture156

Fast Reading Ⅱ Global Banks Cautious on Shanghai Free-Trade Zone158

Unit 15 Known Brands Acquiring Name Recognition163

Fast Reading Ⅰ Haier Plans to Set Up a New Plant in North India168

Fast Reading Ⅱ ICBC Buys Small US Brokerage Firm170

Unit 16 Multinational Companies173

Fast Reading Ⅰ Shares in Apple Rise After IPhone Deal with China Mobile178

Fast Reading Ⅱ Landmark Sold to Chinese Buyer180

References184

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