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管理学英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

管理学英语
  • 魏国富，卜爱萍主编 著
  • 出版社： 上海：复旦大学出版社
  • ISBN：9787309071795
  • 出版时间：2010
  • 标注页数：331页
  • 文件大小：112MB
  • 文件页数：340页
  • 主题词：管理学－英语－高等学校－教材

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图书目录

Unit 1 Precursors in Management Theory1

Text A:The Origin of Management2

Exercises of Text A10

Text B:Father of Modern Management Theory15

Exercises of Text B23

Text C:The Guru of the Gurus26

Exercises of Text C28

Unit 2 Significance of Management31

Text A:What is Management?32

Exercises of Text A40

Text B:The Principles of Management45

Exercises of Text B52

Text C:The Strategic Management54

Exercises of Text C60

Unit 3 The First Function of Management63

Text A:Planning64

Exercises of Text A72

Text B:Strategic Planning77

Exercises of Text B85

Text C:Strategy Formulation and Implementation88

Exercises of Text C91

Unit 4 Organizational Design and Culture93

Text A:A Formal or Informal Organization94

Exercises of Text A104

Text B:Organizing109

Exercises of Text B118

Text C:Functions and Effects of Organizational Culture120

Exercises of Text C124

Unit 5 The Strategic Role of HRM127

Text A:Staffing128

Exercises of Text A136

Text B:Strategic Human Resource Management141

Exercises of Text B151

Text C:Global Human Resource Management154

Exercises of Text C159

Unit 6 Leading and Directing161

Text A:Leading162

Exercises of Text A171

Text B:Directing176

Exercises of Text B184

Text C:Authority and Power186

Exercises of Text C190

Unit 7 The Inportance of Management Control193

Text A:Control194

Exercises of Text A203

Text B:Controlling Performance208

Exercises of Text B215

Text C:The Control Process217

Exercises of Text C222

Unit 8 Organizational Behavior and Managerial Challenges223

Text A:Organizational Behavior224

Exercises of Text A235

Text B:The Key Role of Organizational Culture239

Exercises of Text B250

Text C:Maslow's Need Hierarchy253

Exercises of Text C257

Unit 9 The Benefits of a Strategic Approach to Managing259

Text A:Strategic Management260

Exercises of Text A270

Text B:Developing a Strategic Vision275

Exercises of Text B285

Text C:Strategies for Competing in Globalizing Markets287

Exercises of Text C292

Unit 10 Global Marketing Management295

Text A:Why Study Global Marketing?296

Exercises of Text A306

Text B:Definition of Global Marketing Management311

Exercises of Text B323

Text C:Global Marketing Strategies325

Exercises of Text C330

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