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Chapter One:Culture1

1 Dialogue1

2 Culture6

2.1 Definitions and the Nature of Culture6

2.2 Cultural Survival7

2.3 Objective and Subjective Culture8

2.4 Globalism,Globalization and Cultural Universals10

2.5 Cultural Stability or Cultural Change11

2.6 Multiculturalism and Cultural Diversity1

2.7 Popular Culture13

3 Case Studies14

3.1 An Intercultural Chinese and British Marriage:Striking an Equilibrium,Lili Zhang,London14

3.2 Korean Taekwondo Master Lee Meets Ms.Ruth:Ruth Lee,Virginia,USA15

4 Summary17

5 Questions for Discussion17

6 Suggested Readings18

Chapter Two:Communication and Intercultural Communication20

1 Dialogue20

2 Communication24

2.1 Definition and Nature of Communication24

2.2 Chinese Communication and the Civil Societv27

2.3 The Spectrum or Continuum of Intracultural,Intercultural and Multicultural Communication28

2.4 Cross-cultural Communication31

2.5 Intercultural Communication Competence(ICC)33

2.6 Intercultural and International Ethical Communication33

2.7 Intercultural Confiict Resolution34

2.8“Personal Motivational Persuasion”by the President ofthe United States to Michael Prosser35

2.9 Analysis ofPresident Obama's"Personal Motivational Persuasion"36

2.10 Becoming Critical Thinkers30

3 Case Study40

4 Summary41

5 Questions for Discussion42

6 Suggested Reading44

Chapter Three:Creating Our Own Cultural Stories46

1 Dialogue46

2 Li Mengyu's Cultural Story49

3 Michael Prosser's Cultural Story51

4 Cultural Stories of Several Young People53

4.1 My Cultural Background:William Zhu,Shanghai International Studies University54

4.2 From the Mini UN to the Real UN:Zhang Jing,the United Nations,New York City56

4.3 The Value of Family,Education,and a Girl with a Russian Passport:Anya Kylukanova,University ofOregon57

4.4 Open Heart and Immense Patience:Michelle Cui,Trading Manager,Omicom Group,Chicago,Illinois58

4.5 From an Ordinary Family:David Xu,Tongji University59

4.6 The Story of My Nearly 30 Years:Jacky Zhang,Dezhou University60

4.7 Seattle and Christ Church:Twin Cities:Zizi Zhao Zhao,Christ Church,New Zealand61

4.8 A Third Culture Child?:Nick Deng,Yunnan Normal University62

4.9 Lotus Seeds:Cindy Zhao,Shanghai63

5 Case Study64

6 Summary66

7 Questions for Discussion67

8 Suggested Readings68

Chapter Four:Perceptions,Beliefs,World Views and Values70

1 Dialogue70

2 Perceptions74

2.1 Defining Perception74

2.2 Culture and Perceptions75

2.3 Perceptions and Media76

2.4 Defining Belief78

2.5 Stereotypes and Prejudices78

2.6 Attitudes and Values80

2.7 World Views81

2.8 Defining Values More Fully82

2.9 The Significance ofValues to Intercultural Communication83

2.10 Comparing Eastern and Western Values83

3 Case Study85

4 Summary86

5 Questions for Discussion86

6 Suggested Readings88

Chapter Five:Cultural Patterns and Cross-cultural Value Orientations89

1 Dialogue89

2 Understanding Cultural Patterns and Value Orientations91

3 Chinese Scholars'Emphasis on Cultural Traits and Cultural Orientations92

3.1 Gu Hongming's Study on Cultural Traits92

3.2 Lin Yutang's Study on Cultural Characteristics93

3.3 Hui-ching Chang's Study on Interpersonal Communication94

3.4 Kwang-kuo Hwang's Study on Interpersonal Relationships95

4 Western Contributions95

4.1 Clyde Kluckhohn's and Fred Strodtbeck's Value Orientations95

4.2 Geert Hofstede's National Value Dimensions106

4.3 Edward T.Hall's Value Orientations112

4.4 Fons Trompenaars's Value Dimensions113

4.5 Shalom Schwartz's Societal Orientations115

5 Chinese Value Orientations115

5.1 The Influence ofthe Traditional Chinese Value Orientations115

5.2 The Contemporary Chinese Value Orientations116

6 Case Study117

7 Summary121

8 Questions for Discussion121

9 Suggested Readings122

Chapter Six:Verbal and Nonverbal Communication124

1 Dialogue124

2 The Nature ofLanguage:Linguistic Aspects in Intercultural Communication131

2.1 Defining Language131

2.2 The Importance ofLanguage to Intercultural Communication132

2.3 The Functions ofLanguage and Transmitting Culture133

2.4 Communicative Interaction133

2.5 Language as an Expression ofIdentity133

2.6 Meaning,Thought and Culture134

2.7 Taoism's and Confucianism's Interpretations ofLanguage134

2.8 A Review of Some Theories on Language and Culture135

3 Intercultural Nonverbal Communication137

3.1 Defining Nonverbal Communication137

3.2 The Importance ofNonverbal Communication138

3.3 Nonverbal Communication Classifications138

4 The Role ofEnglish in Chinese Education144

4.1 Chinese Children and Youth Learning English144

4.2 English Language Companies and Tests144

4.3 English and Bilingual Teaching Reforms in Chinese Higher Education145

4.4 Social,Cultural,and Economic Boundaries in Learning English146

4.5 Chinese Students Studying in the United States146

4.6 Li Yang:A Crazy Talker146

5 Case Study147

6 Summary152

7 Questions for Discussion153

8 Suggested Readings154

Chapter Seven:Contemporary Youth156

1 Dialogue156

2 Selected Examples of Contemporary Youth158

2.1 American Contemporary Youth:The Millennials:Michael H.Prosser158

2.2 Argentine Contemporary Youth:Daniel Femando Alonso,Magister,Universidad Austral, Argentina162

2.3 Belgian Youth:A Free Person with Rights and Responsibility:Helene Dislaire,Malmedy,Belgium(Translated from French by Jean-Louis Dislaire)164

2.4 Chinese Contemporary Youth:The Post 1980s Generation:Li Mengyu166

2.5 Egyptian Youth:Past,Present,and Future167

2.6 Indian Contemporary Youth:The Hindustan Times Survey,January 25,2006170

2.7 Japanese Youth Today:The Global Generation,Judy Yeonoka,Kumamoto Gakuen University,Kumamoto,Japan170

2.8 Youth in Modem Russia:Sergei A.Samoilenko.MA:George Mason University171

2.9 Togo:Corridor and Smile of Western Africa:Yves Assiduou,MA:Shanghai University of Finance and Economics173

3 Case Study174

4 Summary176

5 Questions for Discussion176

6 Suggested Readings178

Chapter Eight:Cultural Media179

1 Dialogue179

2 Media and Mass Communication Theories186

3 Broadcasting Theory188

4 International and Global Media Theories189

5 Media Diplomacy191

6 Cinema192

6.1 Assessing Intercultural and International Cinema:Cooper Wakefield,MA:University of Kansas192

6.2 Chinese Cinema:A Challenging Chinese Film:"Nanjing!Nanjing!(City of Life and Death):"Directed by Lu Chuan,Michael H.Prosser193

7 Chinese Computer Mediated Communication195

8 Case Study196

9 Summary197

10 Questions for Discussion197

11 Suggested Readings199

Chapter Nine:Intercultural Communication in Business,Training and Education200

1 Dialogue200

2 Intercultural Business and International Trade203

2.1 The Importance of Intercultural Communication in Global Financial Relations:Dr.Hugo Rodrigo Rocha,Senior Network Manager,The Bank of New York Mellon,Madrid,Spain203

2.2 Intercultural Business Communication and International Trade:David Henry,Shanghai International Studies University204

2 3 Organizational Culture205

2.4 Advertising Theories206

3 Intercultural Training for Global Business People207

4 Intercultural Education in Urumqi208

5 Practical Applications209

5.1 Global Knowledge and Local Wisdom:Zhang Wei,Shanghai209

5.2 The Rules of My Brazilian Manager or Brazilian Culture?Clare Li,(Formerly Junior Associate in a Brazilian Law Firm Shanghai Office),Hangzhou210

5.3 Touching the Tiger's Tail:Maxwell May,Suzhou211

5.4 Multicultural Training and Teaching Business English:Anthea Yang Sha,PurdueUniversity212

5.5 Abstract for an MA Thesis as an Illustration ofResearch Related to Business Communication:On Managing Cultural Integration in Cross-border Acquisitions from the Perspective of China's IT Industry,Hu Guowei(2009),Shanghai:Shanghai International Studies University213

6 Case Study214

7 Summary215

8 Questions for Discussion216

9 Suggested Readings217

Chapter Ten:Intercultural Theories and Research1 Dialogue219

2 Theorizing about Intercultural Communication222

2.1 intercultural Identity Theories222

2.2 Intercultural Accommodation or Adaption Theories222

3 Cross-cultural Communication223

3.1 Defining Intercultural and Cross-cultural Communication Research223

3.2 Principles or Criteria Guiding Cross-cultural Communication Research224

3.3 Illustrative Examples ofEffective Cross-cultural Communication Research225

3.4 Illustrative Problems in Western versus Non Western Cross-cultural Communication Research225

4 A Researcher's Journey226

4.1 Theoretical and Methodological Diversity226

4.2 Interpersonal Conflict:A BriefDemonstration227

4.3 Some Implications227

5 Intercultural and Cross-cultural Research in China227

6 Developing Your Own Intercultural Research228

6.1 Front Matter:Title Page.Abstract and Table Contents228

6.2 The Introduction232

6.3 The Literature Review232

6.4 The Methodology233

6.5 The Discussion ofResults234

6.6 The Conclusion,References and Appendices234

7 Honesty and Integrity:The Hallmark of an Ethical University Education and Research234

8 Case Studies235

8.1 Zhang Yangfan:Reconsidering Schwartz's 10 Basic Human Value Types and Locating Chinese Young People235

8.2 Chen Jie:Psychological Adjustment of Farmer Laborers'Children in Yangzhou City:The Identity Conflict of Migrant Children under the Background of the Urban-Rural Dualistic Social System236

8.3 Liao Yuan:Integrating Experiential Learning Techniques into Intercultural Communication Courses236

8.4 Wang Xiaoling:The Influence of Ethnic Identity and Intergroup Contact on Intercultural Communication:A Study at a Chinese University for Minorities237

8.5 Turdi Dillara:Bilingual Education and Intercultural Communication Among Uyghurs in Xinjiang,China238

8.6 Yu Wei:Chinese Students'Acculturation in the UK and Their Use ofXiaonei238

8.7 Zhang Rui:Styles ofManaging Interpersonal Conflicts Between American and Chinese University Students239

8.8 Zhong Min:Structural Equivalence ofValues Domains in China:Values Among Migrant Workers and Local Permanent Residents in Shanghai239

9 Summary240

10 Questions for Discussion241

11 Suggested Readings242

Epilogue:A Final Conversation:Think Globally and Act Locally243

References246

Academic Biographies of Li Mengyu and Michael H.Prosser261

Acknowledgement263