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商务英语综合教程 第1册2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

商务英语综合教程 第1册
  • 谢丹焰主编 著
  • 出版社： 北方交通大学出版社；清华大学出版社
  • ISBN：7810820818
  • 出版时间：2003
  • 标注页数：472页
  • 文件大小：61MB
  • 文件页数：482页
  • 主题词：

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图书目录

Unit 1 Work1

Reading Ⅰ The Gift of Self-esteem1

Reading Ⅱ How It Feels to Be Out of Work8

Extension15

Supplementary Reading22

Unit 2 Business Etiquette28

Reading Ⅰ Everyday Etiquette for Office Life28

Reading Ⅱ Handshakes35

Extension41

Supplementary Reading47

Unit 3 Shopping53

Reading Ⅰ Going Grocery Shopping:Let Your Fingers Do the Walking53

Reading Ⅱ You d Better Shop Around61

Extension68

Supplementary Reading75

Unit 4 Sports and Business80

Reading Ⅰ Learning the Difference Between Play and Sport80

Reading Ⅱ Baseball Hopes to Be Big Hit in Europe89

Extension96

Supplementary Reading103

Unit 5 Business Reputation108

Reading Ⅰ Tips to Establish Your Good Business Reputation108

Reading Ⅱ The Value of a Reputation115

Extension121

Supplementary Reading128

Unit 6 Automobiles134

Reading Ⅰ Sorry, Officer, I Was Just Surfing134

Reading Ⅱ Audi Stories Behind the Four Rings143

Extension151

Supplementary Reading158

Unit 7 Telephones164

Reading Ⅰ Cellphone Madness Goes Unanswered164

Reading Ⅱ The Secrets of Business Telephone Success174

Extension182

Supplementary Reading188

Unit 8 Companies194

Reading Ⅰ When Companies Are Places to Work194

Reading Ⅱ Second Chances203

Extension209

Supplementary Reading217

Unit 9 Products223

Reading Ⅰ A Standard of Excellence223

Reading Ⅱ Speeding New Products to Market231

Extension240

Supplementary Reading246

Unit 10 Promotion252

Reading Ⅰ The Buying and Selling of Dreams252

Reading Ⅱ Criticisms and Defenses of Promotion262

Extension269

Supplementary Reading276

Unit 11 Stock Exchanges282

Reading Ⅰ The Traps in Stock Markets282

Reading Ⅱ Ticker Symbols291

Extension298

Supplementary Reading305

Unit 12 Sightseeing311

Reading Ⅰ Las Vegas Takes a Gamble311

Reading Ⅱ Living in Amsterdam-The Best Way to See a City321

Extension330

Supplementary Reading339

Unit 13 Sales Techniques345

Readine Ⅰ Where Conversations Bloom345

Reading Ⅱ Coupons354

Extension362

Supplementary Reading371

Unit 14 Successful Businessmen377

Reading Ⅰ Inspiration and Hard Work Made Me an Entrepreneur377

Reading Ⅱ Malcolm McLean385

Extension392

Supplementary Reading398

Unit 15 Environmental Protection404

Reading Ⅰ High-Tech s Problem404

Reading Ⅱ A Fable for Tomorrow413

Extension419

Supplementary Reading427

Appendix Ⅰ433

Appendix Ⅱ466

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