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Chapter 1 Fundamentals of Business Writing1

1.1 The Principles of the Business Letter Writing1

1.2 Word Choice and Thought Expressions4

1.2.1 Word Choice4

1.2.2 Objectionable Expressions5

1.3 Parts and Formats of Business Letters7

1.3.1 Parts of a Letter7

1.3.2 Letter Arrangement Styles12

Exercises13

Business Culture Tips14

Exercises17

Chapter 2 Inquiry and Reply21

2.1 Guidelines for Request Letters22

2.1.1 Preciseness22

2.1.2 Reasonableness22

2.1.3 Courtesy22

2.1.4 Appreciation23

2.2 Guide for the Response to a Request23

2.2.1 Simple Acknowledgement23

2.2.2 Detailed Replies24

2.3 Structure Aid for Inquire and Reply25

2.3.1 Inquiry/Reply Letter Structure25

2.3.2 Useful Words and Expressions in Inquiry/Quotation25

2.3.3 Sample Sentences for Inquiry and Reply26

2.3.4 Models for Inquiry/Reply27

Exercise28

Business Culture Tips28

Exercises31

Chapter 3 Offer and Counter-offer34

3.1 Models for Counter-offer and Decline the Counter-offer34

3.2 Words and Expressions for Offer and Counter-offer36

3.3 Sample Sentences for Offer and Counter-offer Letters36

3.4 Reduction,Discount,and Allowance37

3.4.1 Models for Reduction and Discount Letters37

3.4.2 Phrases and Sentence Patterns39

3.4.3 Sample Sentences40

Business Culture Tips40

Exercises44

Chapter 4 Order and Confirmation47

4.1 Order Letters47

4.1.1 Format48

4.1.2 Phrases and Expressions for Order Letters49

4.1.3 Order Acknowledgments49

4.1.4 Incomplete Orders49

4.2 Out-of-stock or Discontinued Merchandise51

4.3 Model for Placing an Oder51

Exercises53

Business Culture Tips53

Exercises56

Chapter 5 Payment,Shipment,Complaints and Claims59

5.1 Urging Establishment of L/C59

5.1.1 Useful Structures59

5.1.2 Model for Urging Establishment of I/C60

5.2 Amendment/Extension to Letter of Credit60

5.2.1 Useful Words and Expressions60

5.2.2 Model for Amendment to L/C61

5.2.3 Model for Extension to I/C61

5.3 Shipment62

5.3.1 Useful Structures62

5.3.2 Models for Shipment63

5.4 Complaint and Reply64

5.4.1 Useful Structures for Complaint Letters65

5.4.2 Useful Structures for Reply to a Complaint66

5.4.3 Models66

Business Culture Tips68

Exercises71

Chapter 6 Business Invitations Letters,Bid74

6.1 Useful Structures74

6.1.1 Opening74

6.1.2 Closing74

6.1.3 Sentence Patterns75

6.2 Models for Business Invitation75

6.3 Format of an Invitation Card76

6.4 Invitation for Bid77

6.4.1 Useful Terms in Invitation for Bid78

6.4.2 Model for Invitation to Bid78

6.4.3 Model Bid80

6.5 Congratulation Letter80

6.5.1 Structure Aid81

6.5.2 Useful Phrases81

6.5.3 Sample Sentences82

6.5.4 Models for Congratulation Letters82

Exercises83

Business Culture Tips84

Exercises88

Chapter 7 Thanks Letter91

7.1 Tone of the Letter91

7.2 Useful Phrases91

7.3 Sample Sentences92

7.4 Models for Thanks Letters92

Exercises93

7.5 Office Routine Letters94

7.5.1 Appointment94

Exercises96

7.5.2 Correspondence Related to Foreign Visit97

Business Culture Tips99

Exercises102

Chapter 8 Programs and Agenda105

8.1 Programs105

8.2 Agerda107

Exercises108

Business Culture Tips108

Exercises111

Chapter 9 Everyday Business Writing115

9.1 Note-taking and Correspondence Summary115

9.1.1 Making Notes115

Exercises117

9.1.2 Summarizing Correspondence118

Exercises123

Business Culture Tips125

Exercises128

Chapter 10 Business Report132

10.1 Essential Qualities of a Report133

10.2 Forms of Presentation133

10.2.1 Report in Letter Form133

10.2.2 Reports in Tabular Form136

10.2.3 Reports in Paragraph Form136

10.3 Types of Business Reports137

10.3.1 Trip Report137

10.3.2 Working Report138

10.3.3 Suggestion Report139

10.3.4 Reports in Graph Form140

Exercises143

Business Culture Tips144

Exercises149

Chapter 11 Memorandums152

11.1 Basic Knowledge of Memo152

11.2 Format153

11.3 Writing Suggestions156

11.4 Models of Memos157

Exercises160

Business Culture Tips160

Exercises164

Chapter 12 Functional English Writing167

12.1 Advertisements167

12.1.1 Words and Expressions in Ads168

12.1.2 Models of Ads168

12.2 Product Instructions171

12.3 Description of the Products173

12.3.1 Useful Words173

12.3.2 Sample Sentences174

12.3.3 Models175

12.4 Brochures175

Exercises178

Business Culture Tips179

Exercises182

Chapter 13 Agreements and Contracts185

13.1 Sample Sentences in the Contract186

13.1.1 Models for the Contracts187

Exercises189

Business Culture Tips190

Exercises195

Chapter 14 Personal Business Letters199

14.1 Application Letters199

14.2 Apply for a Job199

14.2.1 Structure Aid for Applying for a Job201

14.2.2 Models for Applying for a Job202

14.3 Apply for Admission204

14.3.1 Structure Aid for Applying for Admission204

14.3.2 Model for Applying for Admission205

14.4 Resume/CV(Curriculum Vita)205

14.4.1 Format and Content of a Resume206

14.4.2 Models for a Resume208

14.5 Other Employment Letters211

14.5.1 Reference Requests211

14.5.2 Follow-up Letters212

14.5.3 Letters of Acceptance or Refusal212

14.5.4 Resignation Letters213

Business Culture Tips214

Exercises218

Key to Exercises221

参考文献238