外贸英语函电 商务英语应用文写作 第3版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

外贸英语函电 商务英语应用文写作 第3版PDF格式电子书版下载

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Unit 1 Basic Knowledge of Business Letter Writing 商务书信写作的基础知识1

Ⅰ．Form and Structure of Business Letters 商务书信的书写格式及构成1

1．Form 格式1

目录1

2．Structure　构成6

3．Addressing Envelopes 信封的写法15

Ⅱ．Writing Principles of Business Letter 写信的原则16

Exercises24

Unit 2 Establishing Business Relations 建立贸易关系24

1．Importer Writes to Exporter 进口商给出口商的信25

Ⅰ．Letters for Establishing Business Relations 建立贸易关系的常用书信25

2．Self Introduction by Exporter 出口商的自我介绍28

3．Exporter Writes to Importer 出口商给进口商的信30

4．Self Introduction by Manufacturer33

生产厂家的自我介绍33

5．Manufacturer Writes to Importer 厂家给进口商的信34

Ⅱ．Supplement:Some Useful Sentences on Establishing Business Relations 有关建立贸易关系的常用语句36

1．General Enquiry and Reply 一般询价和回复41

Ⅰ．The Letters of Enquiries and Replies 询价和回复的信函例文41

Unit 3 Enquiries and Replies 询价及回复41

Exercises41

2．Specific Enquiry and Reply 具体询价和回复45

Ⅱ．Supplement:Some Useful Sentences on Enquiries Replies 有关询价及回复的常用语句53

Exercises57

Unit 4 Quotations,Sales Letters,Offers Counter Offers 报价、推销信、报盘及还盘57

Ⅰ．Quotations 报价57

1．Quotation and Reply 报价及回复57

2．Sending a Quotation 寄送报价60

3．Buyer Asks for Quotation and Seller Replies 买方要求报价及卖方回复61

Ⅱ．Sales Letters 推销信67

1．Ordinary Sales—Promotion of DVD Player 一般性推销——推销DVD机67

2．Trying to Sell with Samples—Promotion of U．S．Dollar Bank Note Checker 尝试凭样推销——推销美元验钞机68

Ⅲ．Offers 报盘70

1．Offer of Electronic Calculators 电子计算器商报盘70

2．Offer of Refrigerators 电冰箱商报盘71

3．Offer of Personal Computers 计算机商报盘72

Ⅳ．CounterOffers　还盘74

1．Counter-offer on Price of Refrigerator 对电冰箱价格的还价74

2．Counter-offer on Price of Hand-embroidered Silk Scarf 对手绣丝围巾价格的还价75

3．Counter-offer on Price of Medical Apparatus and Instruments 对医疗器械价格的还价76

4．Buyer Asks for Reduction of Minimum Quantity 买方要求降低起订量77

5．Counter-offer on Payment Terms 对支付方式的还盘78

6．Buyer Asks for Earlier Delivery 买方要求提前交货81

Ⅴ．Supplement:Some Useful Sentences on Quotations,Sales Letters,Offers Counter Offers 有关报价、推销信、报盘及还盘的常用语句82

Ⅰ．Order 订单87

1．Order of Video Camera Recorder 订购摄录机87

Unit 5 Orders,Acceptances and Rejections 订单、接受和回绝87

Exercises87

2．Order ofValves 订购气阀89

3．Order of Cashmere Sweater 订购羊绒衫90

4．Order of Powdered Milk 订购奶粉90

5．Order of Bed Sheets and Pillow Cases 订购床单及枕套93

Ⅱ．Acknowledgment 认收95

1．Acknowledgment for 2,000 Sets of Full-automatic Washing Machine 认收2000台全自动洗衣机的订单95

2．Acknowledgment for 3 M/Ts of Walnut 认收3公吨核桃的订单95

3．Acknowledgment of Equipment 认收设备的订单96

Ⅲ．Acceptance of Orders 接受订单的函97

1．Acceptance of Order for Portable TV Sets 接受订购手提式电视机的订单97

4．Rejection for the Reason of Goods Been Sold Out 因货物售出婉拒买方订单97

2．Acceptance of Order for Furniture 接受订购家具的订单98

Ⅳ．Offering Substitute 提供代用品99

1．Offering Rayon in Place of Watered Silk 提供人造丝代替水洗丝99

2．Offering Zinc Oxide 99％in Place of Zinc Oxide 99.5％ 提供氧化锌99％代替氧化锌99.5％100

Ⅴ．Letters of Regret 因不能接受订单而表示歉意的信函101

1．Rejecting Ordered Price 拒绝接受订单价格101

2．Rejection for the Reason of no Supply 因无货而婉拒买方订单102

3．Rejecting Buyer's Delivery Terms 拒绝接受买方的交货条件103

Ⅵ．Supplement:Some Useful Sentences on Orders 有关订单的常用语句104

Exercises109

Unit 6 Sales Confirmation and Purchase Contract 售货确认书及购货合同109

Ⅰ．Specimen of Sales Confirmation 售货确认书实例109

Ⅱ．Specimen of Purchase Contract 购货合同实例113

Exercises121

Unit 7　Payment 支付121

Ⅰ．Letter ofCredit 信用证121

1．Application Form for Documentary Credit 开立不可撤消跟单信用证申请书121

2．Specimens of Letter of Credit 信用证实例125

3．Buyer Notifies Seller 买方通知卖方信用证已开立136

4 Urging Establishment of L/C 催开信用证137

1．Application for Amendment to Letter of Credit 信用证修改申请书140

Ⅱ．Amendment to Letter of Credit 修改信用证140

2．Ask for Transhipment and Partial Shipments 要求转船和分批装运141

3．Ask for Cancelling Manufacture's Certificate 要求取消生产厂家证明书142

4．Ask toAmend theAmount PackingTerms 要求修改金额和包装条款143

5．Ask for Extention of the Letter of Credit 要求展延信用证144

Ⅲ．Supplement:Some Useful Sentences on Payment 有关支付的常用语句146

Unit 8 Transport and Insurance 装运及保险150

Ⅰ．Transport 装运150

Exercises150

1．Urging for Prompt Delivery 催装运151

2 Shipping Instructions 装船指示153

3 Booking Shipping Containers 预订船运集装箱155

4．Packing Requirements 包装要求157

5．Shipping Advice 装船通知159

Ⅱ．Insurance 保险166

1．Importer Asks Exporter to Cover Insurance 进口商请出口商代办保险166

2．Asking for a Special Rate of Insurance 要求特惠保率169

3．Insurance Company Asks to Cancel Breakage Risk 保险公司要求取消破碎险169

Ⅲ．Supplement:Some Useful Sentences on Transport Insurance 有关装运和保险的常用语句170

Exercises175

Unit 9 Complaint,Claim and Settlement 申诉、索赔和理赔175

Ⅰ．Complaint 申诉175

1．Complaint of Wrong Goods Delivered 申诉错发货物175

2．Complaint for Late Delivery 申诉迟交货物178

3．Complaint for Inferior Quality 对质量低劣提出的申诉180

Ⅱ．Claim and Settlement 索赔和理赔181

1．Claim for Inferior Quality Reply for Settlement 对质量低劣提出的索赔及关于理赔的回复181

2．Claim for Improper Packing Reply 不良包装引起的索赔及卖方回复187

3．Claim for Shortweight Settlement of the Claim 短重引起的索赔及理赔189

Ⅲ．Supplement:Some Useful Sentences on Complaints,Claims and Settlements 有关申诉、索赔及理赔的常用语句191

Exercises197

Unit 10 Telex Fax 电传及传真197

Ⅰ．Telex 电传197

1．The Layout 电传格式197

2．Composing Telex Messages 电传文稿的拟写198

Ⅱ．Fax 传真202

The Layout and Example 传真格式及文稿例文202

Ⅰ．What Is Electronic Commerce（e-commerce）？ 什么是电子商务205

Exercises205

Unit 11 Electronic Commerce E-mail 电子商务及电子邮件205

Ⅱ．Brief Introduction of E-mail 电子邮件简介206

Ⅲ．The Examples of E-mail 电子邮件例文207

Exercises213

Unit 12 Case Study 案例213

Case Ⅰ 案例1213

Case Ⅱ 案例2225

1．The Form of a Contract or ar Agreement 合同和协议的格式233

Ⅰ．The Basic Knowledge of Writing a Contract and an Agreement 协议、合同写作的基础知识233

Unit 13 Letter of Intent,Agreements and Contracts 意向书、协议和合同233

Exercise233

2．The Requirement of Writing a Contract or an Agreement 书写合同和协议的要求235

Ⅱ．Letter of Intent 意向书236

Ⅲ．Agreement 协议241

1．Sole Agency Agreement 独家代理协议241

2．Agreement for Dispatch Technical Personnel 派遣技术人员协议247

3．Exclusive Sales Agreement 包销协议252

4．Consignment Agreement 寄售协议书255

1．Purchasing Equipment Contract 购买设备合同258

Ⅳ．Contract 合同258

2．Joint Venture Contract 合资企业合同268

3．Futures Contract 期货合同290

Ⅴ．Supplement:Some Useful Sentences on Agreements and Contracts 有关协议、合同的常用语句291

Exercises299

Unit 14 Invitation for Bids,Bid,Notice of Award Advertisments 招标通知、投标书、中标书及广告299

Ⅰ．Invitation for Bids 招标通知299

1．CHINA PETRO-CHEMICAL INTERNATIONAL COMPANY（SINOPEC INTL）INVITATION FOR BIDS 中国石化国际事业公司招标通知299

2．GALL PETROLEUM DEVELOPMENT INVITATION FOR TENDER 盖尔石油发展公司招标通知302

1．Reply—Agree to Submit a Bid 回复——同意投标305

Ⅱ．Bid 投标305

2．Tender 投标书306

3．Notice of Award 中标通知310

4．Reply—Give up Submitting a Bid 回复——放弃投标311

Ⅲ．Adverticements 广告312

1．Shanghai Toys Import and Export Corporation 上海玩具进出口公司广告312

2．Hainan Provincial Nationality Foreign Trade General Corporation 海南省外贸总公司广告313

3．The Mercedes-Benz 梅塞德斯—奔驰豪华轿车广告314

4．Guangzhou Arts and Crafts Corporation the Treasure of Oriental Arts 广州工艺美术品公司广告314