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商务英语综合教程 4 学生用书2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

商务英语综合教程 4 学生用书
  • 王瑞昀主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787811346268
  • 出版时间：2010
  • 标注页数：277页
  • 文件大小：75MB
  • 文件页数：288页
  • 主题词：商务－英语－高等学校－教学参考资料

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图书目录

Unit One Franchise Business1

Text A Making Your Franchise the Next McDonald's2

Text B Case Study:25 Years of Franchising in Ireland14

Text C Franchising—A Safe Haven in Tough Times21

Unit Two The Real Estate Business24

Text A Finding Good Deals in Real Estate25

Text B Getting Started Right in Real Estate Investing35

Text C World's Priciest Cities to Own a Home44

Unit Three Security in E-commerce Era47

Text A OECD:Providing Consumer Protection in Electronic Commerce48

Text B Case Study:MFP Security—How the IT Guy Is Becoming the Security Guy59

Text C A New Era of Attacks66

Unit Four Credit Card70

Text A How Credit Cards Work71

Text B The New Rules of Credit Cards81

Text C OECD Warns Protectionism will Worsen Financial Crisis87

Unit Five Creation of Corporate Culture91

Text A From Factory to Family:The Creation of a Corporate Culture92

Text B Case Study:IBM Finds Profit in Diversity102

Text C Become a Company That Invents New Ideas109

Unit Six Cultural Difference in Business113

Text A Advice on Cross-cultural Business114

Text B Case Study:Cultural Differences Complicate a Georgia Drug Sting Opera124

Text C The Impact of Culture on Branding131

Unit Seven Mergers ＆ Acquisitions134

Text A Want to Grow?Think Merger135

Text B M ＆ A Execution—A Case Study on Deals That Went Wrong146

Text C 2009:A Busy Year for Mergers and Acquisitions in China151

Unit Eight Telecommuting154

Text A Telework155

Text B Case Study:Making Telecommuting Work166

Text C Potential Drawbacks of Telework173

Unit Nine Business and Customer-centeredness178

Text A Daily Life,Not Markets:Customer-centered Design179

Text B Reebok and Its Customization Strategy191

Text C Secrets of Silk Production196

Unit Ten Business Ethics201

Text A Business Ethics203

Text B Corporate Ethics:Right Makes Might212

Text C Can I Ask for More Money?220

Unit Eleven Corporate Social Responsibility226

Text A Competitive Advantage and Corporate Social Responsibility228

Text B Nestlé's Milk District Model:Economic Development for A Value-added Food Chain and Improved Nutrition241

Text C The New Business250

Unit Twelve Piracy253

Text A A Nation of Pirates:Panicked by Digital Plunder,the Entertainment Industry Fights Back254

Text B Battles against Music Piracy:Recording Industry's Campaign against Internet Piracy in China267

Text C Piracy Issue at APEC274

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