旅游管理英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit 1 The Sunshine Industry 朝阳产业1

Text A Tourism—the Sunshine Industry 旅游业——朝阳产业1

Text B Internet—A Double-Edged Sword 互联网——一把双刃剑11

Exercises20

Case Study Online Shopping 网上购物25

Practical Writing Enquiries 询价信26

Unit 2 Tourist Transportation 旅游交通28

Text A Airline Service 航空服务业28

Text B Home on the Road 移动的家40

Exercises47

Case Study Boeing vs.Airbus at China Air Show 中国航空展上波音与空客之争53

Practical Writing Replies to Enquiries 报价信54

Unit 3 Tour Operators 旅游经营商56

Text A Tour Operators 旅游经营商56

Text B Why People Travel 人们为何旅游65

Exercises73

Case Study Security Measures in Tourist Destinations 旅游目的地的安全措施78

Practical Writing Letter of Reservation 预订信79

Unit 4 Travel Agents 旅游零售商81

Text A The Travel Agent 旅游零售商81

Text B Europe—An Amazing Destination for Visitors 欧洲——一个充满惊奇的旅游胜地89

Exercises98

Case Study Ways to Curb Illegal Commissions 如何杜绝违规收取回扣104

Practical Writing Letter of Confirmation 确认信105

Unit 5 Eco-tourism 生态旅游107

Text A Eco-tourism Development in Shangri-la 香格里拉的生态旅游发展107

Text B Eco-tourism in Southeast Asian Countries 东南亚国家的生态旅游115

Exercises123

Case Study Zhangjiajie National Forest Park 张家界国家森林公园131

Practical Writing Travel Destination Countries Advertising 旅游目的地国家营销广告132

Unit 6 Promotion and Management of a Destination 旅游目的地的营销与管理135

Text A Marketing of Tourism Destinations 旅游目的地的营销135

Text B National Park System in the US 美国国家公园管理系统144

Exercises154

Case Study The Impacts of SARS on China SARS对中国的冲击162

Practical Writing Tourist Attractions Advertising 旅游景区景点营销广告163

Unit 7 Conservation of Cultural Heritage 文化遗产保护166

Text A Cultural Heritage Management 文化遗产管理166

Text B Dorset and East Devon Coast—The United Kingdom 英国的世界自然遗产——多塞特和东第文海岸176

Exercises181

Case Study Tongariro National Park in New Zealand 新西兰的汤加里罗国家公园188

Practical Writing Itinerary 旅游日程安排189

Unit 8 Recreation and Tourism 娱乐与旅游193

Text A Carnival 嘉年华会193

Text B Disney Empire 迪斯尼王国200

Exercises208

Case Study The Prospect of China's Theme Parks 中国主题公园的发展前景214

Practical Writing Invitations 请帖215

Unit 9 MICE Tourism 会展旅游218

Text A MICE Tourism 会展旅游218

Text B The Rising Convention/Exhibition Industry in China 中国会展业的崛起226

Exercises234

Case Study The Shanghai New International Expo Center 上海新国际博览中心239

Practical Writing Good-Will Correspondence 邀请信240

Unit 10 Hotel Accommodations 酒店住宿244

Text A From Inns to Hotels 从客栈到酒店244

Text B Train for Your Future 为你的未来而培训252

Exercises261

Case Study A Home from Home 宾至如归268

Practical Writing Employee Orientation Training Program 员工上岗培训计划书269

Unit 11 Hotel Management 酒店管理270

Text A Hotel Franchising in the Tourism Industry 旅游业的酒店特许经营270

Text B Cesar Ritz—The Hotel Pioneer 酒店业的先驱——恺撒·里兹279

Exercises288

Case Study Possible Dinning Experience in the Future 未来的就餐经历296

Practical Writing Notices 告示297

Unit 12 Catering and Shopping Service 餐饮与购物服务300

Text A You Are What You Eat 食如其人300

Text B Hong Kong—The Shopping Paradise 香港——购物者的天堂305

Exercises315

Case Study A Shopping Trap 购物陷阱320

Practical Writing Complaint Letters 投诉信321

Unit 13 Customer Relations 客户关系323

Text A Customer Service 客户服务323

Text B The Customer Is Always Right 客人永远是正确的331

Exercises339

Case Study Complaint Handling 投诉处理344

Practical Writing Replies to Complaints 投诉信回复345

Unit 14 Professionalism of the Tour Guide 导游的职业风范348

Text A Tour Guide Service 导游服务348

Text B Interpretation Skills 讲解技巧355

Exercises363

Case Study An Effective Way in Communication 一种有效的沟通方式369

Practical Writing Welcome Speech 导游欢迎词370

Unit 15 Do as the Romans Do 入乡随俗373

Text A Do as the Romans Do 入乡随俗373

Text B The Australian Aboriginal 澳大利亚土著居民381

Exercises390

Case Study The Amish 阿米什人399

Practical Writing Farewell Speech 导游欢送词400