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商务英语基础2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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出版社：哈尔滨：东北林业大学出版社
ISBN：9787811313284
出版时间：2008
标注页数：149页
文件大小：6MB
文件页数：156页
主题词：商务－英语

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图书目录

Chapter 1 Forms of Business Organization1

Sole Proprietorship1

Partnership2

Corporation4

A Special Form:Franchising6

Chapter 2 Marketing:an Overview11

What is Marketing?11

The Functions of Marketing12

The Marketing Mix13

Market Segmentation14

Chapter 3 Product and Pricing18

Types of Products18

Product Life Cycle22

Pricing22

Chapter 4 Channels of Distribution28

Wholesaling28

Retailing29

The Cost and Value of Middlemen29

Agency30

Electronic Commerce32

Chapter 5 Promotion36

Types of Promotion Objectives36

Types of Promotion-Promotion Mix38

Chapter 6 Management47

Management Functions47

Management Levels48

Management Skills49

Organizational Structure50

Authority and Responsibility52

Informal Organization54

Chapter 7 Human Resource Management57

Human Resource Planning57

Staffing58

Training and Developing60

Performance Appraisal61

Compensation62

Chapter 8 Motivating Employees67

The Classical Theory67

The Hawthorne Studies67

Maslow's Hierarchy of Human Needs68

Herzberg's Two-factor Theory69

McGregor's Theory X and Theory Y70

Ouchi's Theory Z70

Strategies for motivating employees71

Chapter 9 Organizational Culture77

What Is Organizational Culture?77

Functions of Organizational Culture77

Types of Organizational Culture78

Creation of Organizational Culture79

Influence of Organizational Culture on Climate and Management Practice80

Chapter 10 Business Law85

Contract Law85

Intellectual Property Law86

Products Liability Law88

Bankruptcy Law89

Agency Law89

Bills of Exchange Law90

Chapter 11 Risk Management and Insurance98

Approaches to Managing Business Risks98

Insurance and Its Principles99

Insurable Risks100

Types of Insurance101

Chapter 12 International Business108

Why Trade with Other Countries?108

Barriers to World Trade109

Brief Introduction to WTO112

Chapter 13 Financial Markets118

The Financial Institutions118

Capital Market120

The Federal Reserve System and Money Control122

Chapter 14 Accounting128

Balance Sheet128

Income Statement131

Chapter 15 Business Environment and Its Responsibilities136

The Business Environment136

Types of Economic Systems141

The Responsibility of Business142

References148