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工商导论2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

陈准民编著著
出版社：北京：高等教育出版社
ISBN：7040112604
出版时间：2002
标注页数：263页
文件大小：15MB
文件页数：279页
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图书目录

Chapter 1 Setting Up a Business1

Sole Proprietorship1

Partnership3

Corporation5

A Special Form: Franchising8

Chapter 2 Marketing: an Overview14

The Origin of Marketing14

The Functions of Marketing15

The Marketing Mix16

Market Segmentation17

Chapter 3 Products and Pricing22

Types of Products22

Product Life Cycle24

Pricing25

Chapter 4 Channels of Distribution33

Common Channels of Distribution33

The Cost and Value of Middlement35

Physical Distribution36

Modes of Transportation37

Chapter 5 Promotion42

Advertising42

Do It Yourself or Use an Advertising Agency44

Personal Selling45

Sales Promotion46

Public Relations and Publicity47

Word of Mouth47

What Is Money?52

Chapter 6 Money and Banking52

What Does Money Do?53

Types of Money54

The Financial System56

Savings and Loan Associations57

Money Supply and the Federal Reserve System58

Chapter 7 Financing64

Short-term Financing64

Long-term Sources of Funds67

Debt or Equity Financing69

Features of Bonds69

Features of Stock70

Balance Sheet76

Chapter 8 Accounting76

Income Statement80

Chapter 9 The Securities Market87

Primary and Secondary Markets87

Buying and Selling Stocks88

Bulls and Bears88

The Bond Market88

Who Buy Securities?89

Chapter 10 Risk Management and Insurance95

Approaches to Managing Business Risks95

Insurance and Its Principles97

Insurable Risks98

Insurance for Business99

Fidelity and Surety Bonds104

Types of Law108

Chapter 11 Business Law108

Contract Law109

Tort Law111

Property Law112

Warranty114

Negotiable Instruments114

Agency Law116

Business Bankruptcy117

Chapter 12 International Business122

Why Trade with Other Countries?122

Other Ways to Go Global124

Special Issues in International Business127

Management Functions138

Chapter 13 Managing Business Enterprises138

Management Levels and Skills140

Sources of Managers141

The Building Blocks of Organizational Structure143

Organizational Decision Making144

Organizational Structures147

Informal Organization151

The Strategic Management Process151

Chapter 14 Human Resources Management157

Planning for Human Resources157

Staffing159

Training and Developing Employees162

Demoting and Terminating Employees164

Compensating Employees165

The Classical Theory171

Chapter 15 Motivation and Leadership171

The Hawthorne Studies172

Maslow s Hierarchy of Human Needs173

Herzberg s Two-factor Theory174

McGregor s Theory X and Theory Y175

Ouchi s Theory Z176

Strategies for Motivating Employees177

Leadership182

Chapter 16 Managing Information188

Information vs. Data188

How Computers Work?189

Application Programs193

The Management Information System (MIS)196

Factors of Producation203

Chapter 17 The Environment and Responsibilities203

Types of Economic System204

Economic Goals and How to Measure Their Attainment207

The Roles of Government210

The Market and Competition213

The Importance of Profits215

The Responsibility of Business216

Chapter 18 Careers in Business224

Self-evaluation224

Career Opportunities in Business227

Successful Job Hunting233

Key to Exercises of Cloze and Scrambled Sentences243

Key to Translation251

References263