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跨文化沟通与管理 第6版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

跨文化沟通与管理 第6版
  • （美）弗雷德·卢森斯，理查德·霍杰茨，乔纳森·多著 著
  • 出版社： 北京：人民邮电出版社
  • ISBN：9787115175496
  • 出版时间：2008
  • 标注页数：155页
  • 文件大小：28MB
  • 文件页数：165页
  • 主题词：跨国公司－企业文化－企业管理－英文

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图书目录

CHAPTER 1 The Meanings and Dimensions of Culture2

Objectives of the Chapter2

The World of Business Week:Will Coke's Water Meet Its Waterloo?2

The Nature of Culture3

Cultural Diversity4

Values in Culture7

Hofstede's Cultural Dimensions11

Power Distance12

Uncertainty Avoidance12

Individualism12

Masculinity13

Integrating the Dimensions15

Attitudinal Dimensions of Culture17

Work Value and Attitude Similarities17

Country Clusters18

Trompenaars's Cultural Dimensions19

Universalism vs.Particularism20

Individualism vs.Communitarianism22

Neutral vs.Emotional23

Specific vs.Diffuse23

Achievement vs.Ascription24

Time24

The Environment25

Cultural Patterns or Clusters26

Integrating Culture and Management:The GLOBE Project27

Culture and Management28

GLOBE's Cultural Dimensions28

GLOBE Country Analysis29

The World of BusinessWeek—Revisited　29

Summary of Key Points30

Key Terms30

Review and Discussion Questions31

Internet Exercise:BMW Goes National and International31

You Be the International Management Consultant:A Jumping-Off Place32

CHAPTER 2 Managing Across Cultures34

Objectives of the Chapter34

The World of Business Week:Waking Up Heineken34

The Strategy for Managing Across Cultures38

Strategic Predispositions38

Meeting the Challenge39

Cross-Cultural Differences and Similarities43

Parochialism and Simplification43

Similarities Across Cultures45

Many Differences Across Cultures45

Cultural Differences in Selected Countries and Regions50

Doing Business in China50

Doing Business in Russia52

Doing Business in India54

Doing Business in France55

Doing Business in Arab Countries56

The World of BusinessWeek—Revisited58

Summary of Key Points58

Key Terms59

Review and Discussion Questions59

Internet Exercise:Sony's Approach59

In the International Spotlight:Mexico60

You Be the International Management Consultant:Beijing,HereWe Come!61

CHAPTER 3 Organizational Cultures and Diversity62

Objectives of the Chapter62

The World of Business Week:A Tale of Two Auto Mergers62

The Nature of Organizational Culture64

Definition and Characteristics64

Interaction Between National and Organizational Cultures65

Organizational Cultures in MNCs69

Family Culture71

Eiffel Tower Culture71

GuidedMissile Culture72

Incubator Culture73

Managing Multiculturalism and Diversity75

Phases of Multicultural Development75

Types of Multiculturalism76

Potential Problems Associated with Diversity79

Advantages of Diversity80

Building Multicultural Team Effectiveness81

The World of BusinessWeek—Revisited83

Summary of Key Points84

Key Terms84

Review and Discussion Questions85

Internet Exercise:Hewlett-Packard's International Focus85

In the International Spotlight:Japan86

You Be the International Management Consultant:A Good-Faith Effort Is Needed87

CHAPTER 4 Cross-Cultural Communication and Negotiation88

Objectives of the Chapter88

The World of Business Week:A New World for Microsoft?88

The Overall Communication Process90

Verbal Communication Styles91

Interpretation of Communications93

Communication Flows94

Downward Communication94

Upward Communication96

Communication Barriers97

Language Barriers97

Cultural Barriers99

Perceptual Barriers100

The Impact of Culture102

Nonverbal Communication103

Achieving Communication Effectiveness106

Improve Feedback Systems106

Provide Language Training107

Provide Cultural Training107

Increase Flexibility and Cooperation107

Managing Cross-Cultural Negotiations109

The Negotiation Process110

Cultural Differences Affecting Negotiations111

Negotiation Tactics112

Bargaining Behaviors114

The World of BusinessWeek—Revisited117

Summary of Key Points117

Key Terms117

Review and Discussion Questions118

Internet Exercise:Working Effectively at Toyota118

In the International Spotlight:China119

You Be the International Management Consultant:Foreign or Domestic?120

Brief Integrative Case 1:Cross-Cultural Conflicts in the Corning-Vitro Joint Venture121

Brief Integrative Case 2:Integrating National and Organizational Cultures:Chemical Bank's Mergers in Europe123

In-Depth Integrative Case 1:Euro Disneyland126

In-Depth Integrative Case 2:Wal-Mart's Japan Strategy136

Endnotes143

Glossary150

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