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商务英语阅读2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

朱万忠主编著
出版社：重庆：重庆大学出版社
ISBN：9787562455172
出版时间：2010
标注页数：175页
文件大小：49MB
文件页数：186页
主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Unit One Globalization of Economy1

1 Reading for Background Information1

2 Reading for Understanding1

The Perils of More Globalization2

3 Reading for Communicative Tasks10

4 Reading for More Information11

Globalization under Fire11

5 Reading for Business Tips17

How to Take Your Small Business Global17

Unit Two Trade Protectionism18

1 Reading for Background Information18

2 Reading for Understanding18

Obama's Tire Tariff Draws Beijing's Ire19

China Expresses Deep Concern over U.S.Trade Protectionism21

3 Reading for Communicative Tasks29

4 Reading for More Information29

China Irks U.S.with Computer Security Rules29

5 Reading for Business Tips34

Introduction to Trade Barriers34

Unit Three Marketing36

1 Reading for Background Information36

2 Reading for Understanding36

Dialing Into Mobile Marketing36

3 Reading for Communicative Tasks46

4 Reading for More Information46

Pulling the Trigger on Trigger Marketing46

5 Reading for Business Tips51

Developing Your Marketing Mix51

Unit Four E-Commerce53

1 Reading for Background Information53

2 Reading for Understanding53

E-Commerce Companies Must Globalize to Thrive54

3 Reading for Communicative Tasks64

4 Reading for More Information64

Why E-Business Is Now Everyone's Business64

5 Reading for Business Tips70

E-Commerce Tips for Small Businesses70

Unit Five Business Ethics72

1 Reading for Background Information72

2 Reading for Understanding72

Just Good Business73

3 Reading for Communicative Tasks82

4 Reading for More Information82

Ethics Must Be Global,Not Local82

5 Reading for Business Tips86

Building Self-discipline86

Unit Six Entrepreneurship89

1 Reading for Background Information89

2 Reading for Understanding89

Magic Formula90

3 Reading for Communicative Tasks100

4 Reading for More Information101

The More the Merrier101

5 Reading for Business Tips107

Top 5 tips to Become a Productive Student Entrepreneur107

Unit Seven Banking109

1 Reading for Background Information109

2 Reading for Understanding109

Bank Closings Top 100 for Year:Most Failures Since 1992110

3 Reading for Communicative Tasks119

4 Reading for More Information120

A Special Report on International Banking120

5 Reading for Business Tips124

Finance Investment—Safe Internet Banking124

Unit Eight Cross-Cultural Business126

1 Reading for Background Information126

2 Reading for Understanding127

The Strategy for Managing Across Cultures127

3 Reading for Communicative Tasks139

4 Reading for More Information140

Cross-Cultural Differences140

5 Reading for Business Tips145

Ten Key Factors for MNC Success145

Unit Nine Management and Administration146

1 Reading for Background Information146

2 Reading for Understanding146

Forms of Business Organization147

3 Reading for Communicative Tasks155

4 Reading for More Information155

The Best Leadership Is Good Management155

5 Reading for Business Tips159

Styles of Leadership159

Reference Key for Exercises160