图书介绍

环球商务英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

环球商务英语
  • 商务英语课程组编 著
  • 出版社： 北京：中央广播电视大学出版社
  • ISBN：7304020571
  • 出版时间：2001
  • 标注页数：333页
  • 文件大小：121MB
  • 文件页数：345页
  • 主题词：

PDF下载


点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快]温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页直链下载[便捷但速度慢]  [在线试读本书]   [在线获取解压码]
点击复制MD5值：1c5a6838e4c8896b238e42fa9268ac5f

下载说明

环球商务英语PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

点击复制85GB完整离线版磁力链接到迅雷FDM等BT下载工具进行下载  详情点击-查看共享计划
建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数 要大于 标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

图书目录

Module 5 Responding to technology1

Unit 1 Technology and the company3

Session 1 ICT and training3

Session 2 Technology brings change8

Session 3 Writing reports12

Unit 2 Making things clear16

Session 4 Following instructions16

Session 5 ICT helpdesks20

Session 6 Describing processes24

Unit 3 The Internet and change28

Session 7 Business on the Internet28

Session 8 Telecommuting32

Session 9 Getting the message36

Unit 4 Pronunciation and review41

Session 10 Pronunciation41

Session 11 Review42

Session 12 Communicative activities45

Answers49

Module 6 Recruiting new staff61

Unit 1 Deciding to recruit62

Session 1 The vacancy62

Session 2 Person specifications66

Session 3 Recruitment methods69

Unit 2 Applying for posts73

Session 4 CVs73

Session 5 Covering letters78

Session 6 Selecting applicants83

Session 7 Interviews87

Unit 3 Selection and induction87

Session 8 References91

Session 9 Induction programmes95

Unit 4 Pronunciation and review99

Session 10 Pronunciation99

Session 11 Review100

Session 12 Communicative activities103

Answers106

Module 7 Advertising and competition121

Session 1 Planning research122

Unit 1 Researching the competition122

Session 2 A competitor analysis chart126

Session 3 Comparing data129

Unit 2 Research,planning and advertising136

Session 4 Market research136

Session 5 Advertising139

Session 6 A SMART action plan143

Unit 3 The importance of the brand147

Session 7 Using the SWOT analysis147

Session 8 Brand image150

Session 9 Re-positioning a brand153

Unit 4 Pronunciation and review158

Session 10 Pronunciation158

Session 11 Review159

Session 12 Communicative activities162

Answers165

Module 8 Selling the product177

Unit 1 Selling178

Session 1 What is selling?178

Session 2 Presenting the product182

Session 3 Sales negotiations185

Unit 2 Caring for customers189

Session 4 Complaints-a positive approach189

Session 5 Customer care in practice192

Session 6 Follow up and after sales197

Unit 3 The wider world201

Session 7 Globalisation and its impact on the business world201

Session 8 Management and business styles in different countries205

Session 9 Personal experiences of doing business abroad210

Unit 4 Pronunciation and review215

Session 10 Pronunciation215

Session 11 Review216

Session 12 Communicative activities220

Answers223

Transcript241

Self-Assessment287

Glossary321

Acknowledgements332

热门推荐