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商务英语报刊选读2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

董晓波主编；陈艳，蒋菲，王雪副主编；华黎，王辰诚，郑欣参编著
出版社：北京交通大学出版社
ISBN：9787512112544
出版时间：2012
标注页数：342页
文件大小：69MB
文件页数：351页
主题词：商务－英语－阅读教学－自学参考资料

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图书目录

Unit 1 Business ＆ Industry1

Text A Start a Business1

Text B Entrepreneurship in China—Let a Million Flowers Bloom10

Supplementary Reading21

Building Excitement——Can China Avoid a Bubble?21

Unit 2 Capital Markets28

Text A Banking Industry28

Text B Stock Exchange36

Supplementary Reading44

American Stock Markets—Reversal of Fortune44

Unit 3 International Marketing48

Text A Business Planning—Marketing Planning48

Text B Supporting Offline Campaign Launches With Online Marketing56

Supplementary Reading62

Online-coupon Firms—Groupon Anxiety62

Unit 4 International Investment and Credit68

Text A A Financial Marriage68

Text B How to Promote and Regulate International Investments?74

Supplementary Reading80

Moving Toward a Global Currency80

Unit 5 Business Elite87

Text A The Resurrection of Steve Jobs—That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger87

Text B Ann Moore：The CEO of Time93

Supplementary Reading98

Steve Jobs and the iPad of Hope—Apple's Innovation Machine Churns Out Another Game-changing Device98

Unit 6 E-Commerce107

Text A In E-Commerce,More Is More107

Text B The Alibaba E-Commerce Empire114

Supplementary Reading119

Online Shopping：Selling Becomes Sociable119

Unit 7 Economic Globalization and Multinational Corporation125

Text A Globalization vs.Economic Sovereignty125

Text B The World's Top Choice—China Remains the Most Popular Destination for Foreign Direct Investment133

Supplementary Reading138

McDonald's Eyes Growing Presence in Local Market138

Unit 8 Economic Regulations and Law145

Text A U.S.Sets 21 st Century Goal：Building a Better Patent Office145

Text B Anti-trust Law Treats"All Firms Equally"Over 140 Cases Handled;Rules in Line With International Principles152

Supplementary Reading159

China E-commerce Giant Launches Campaign to Fight Online Piracy159

Unit 9 Economic Crisis165

Text A The Great Depression165

Text B U.S.Subprime Mortgage Crisis173

Supplementary Reading179

10 Ways to Manage Your Money in Economic Crisis179

Unit 10 Human Resources Management185

Text A Capturing the State of Human Resources in An Annual Report185

Text B The Tech Effect On Human Resources193

Supplementary Reading200

Risk Management and Human Resources Team Up to Cut Absence Costs200

Unit 11 Advertising and Publicity212

Text A Internet Advertising212

Text B Beijing Tries to Push beyond"Made in China"218

Supplementary Reading226

The Harder Hard Sell226

Unit 12 Training240

Text A Training the Trainer240

Text B Training Needs Assessment:A Must for Developing an Effective Training Program247

Supplementary Reading257

An Innovative Method for Role-specific Quality-training Evaluation257

Unit 13 Corporate Culture264

Text A What is Corporate Culture?264

Text B Four Steps to Go Green Like eBay—Starting With Employees272

Supplementary Reading277

The Fall of a Corporate Queen277

Unit 14 Business Ethics and Corporate Social Responsibility284

Text A The Corporate Responsibility Commitment284

Text B Controversial Chemical Poses Challenge for Colgate-Palmolive291

Supplementary Reading299

Toyota Recall:Five Critical Lessons299

Unit 15 WTO ＆ China307

Text A A Closer Look at WTO307

Text B Now the Time to Build a"Golden Bridge"313

Supplementary Reading321

WTO Spirit A Win-Win for All321

Key to Exercises327

References341