跨文化商务交际英语2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

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Unit1 关于文化1

Part Ⅰ Reading1

Text 1 Culture and Communication1

Text 2 Culture in Business Communication6

Part Ⅱ Listening9

The Role of Intercultural Communication9

Part Ⅲ Chinese Summary11

Part Ⅳ Word Study12

Part Ⅴ Exercises14

Unit 2 理解商务交际17

Part Ⅰ Reading17

Text 1 Becoming an Effective Business Communicator17

Text 2 Cross-Cultural Verbal Communication Styles22

Part Ⅱ Listening25

Cultural Differences in Business Communication25

Part Ⅲ Chinese Summary27

Part Ⅳ Word Study28

Part Ⅴ Exercises31

Unit 3 跨文化交际概述34

Part Ⅰ Reading34

Text 1 Your Brain on Culture34

Text 2 How to Manage Intercultural Communication39

Part Ⅱ Listening42

Cultural Studies and Social Change42

Part Ⅲ Chinese Summary44

Part Ⅳ Word Study45

Part Ⅴ Exercises48

Unit 4 当今跨文化交际理论51

Part Ⅰ Reading51

Text 1 Dominant Theories in Intercultural Business Communication51

Text 2 Cultivating A Global Mind-set57

Part Ⅱ Listening60

Intercultural Communication Competence60

Part Ⅲ Chinese Summary62

Part Ⅳ Word Study63

Part Ⅴ Exercises65

Unit 5 跨文化交际中的商务礼仪69

Part Ⅰ Reading69

Text 1 Greetings, Introductions, and Business Cards69

Text 2 Conversational Customs and Manners74

Part Ⅱ Listening77

Dining and Tipping77

Part Ⅲ Chinese Summary78

Part Ⅳ Word Study79

Part Ⅴ Exercises82

Unit 6 跨文化价值观85

Part Ⅰ Reading85

Text 1 Cultural Values in Business and Society85

Text 2 Different Values Systems91

Part Ⅱ Listening94

Equities and eBay—Culture Gets in the Way94

Part Ⅲ Chinese Summary95

Part Ⅳ Word Study96

Part Ⅴ Exercises99

Unit 7 跨文化交际中的语言因素102

Part Ⅰ Reading102

Text 1 Role of Language in Intercultural Communications102

Text 2 Lingua Franca and Message Comprehension107

Part Ⅱ Listening110

Language, Logic, and Communication110

Part Ⅲ Chinese Summary111

Part Ⅳ Word Study113

Part Ⅴ Exercises116

Unit 8 商务交际中的文化多样性120

Part Ⅰ Reading120

Text 1 Cultural Diversity at Workplace120

Text 2 Enhancing Intercultural Communication in the Workplace125

Part Ⅱ Listening128

Current Trends in the Global Workplace128

Part Ⅲ Chinese Summary130

Part Ⅳ Word Study131

Part Ⅴ Exercises133

Unit 9 影响跨文化交际的因素137

Part Ⅰ Reading137

Text 1 Social Hierarchies Affect Effective Intercultural Business Communication137

Text 2 Office Customs and Practices142

Part Ⅱ Listening144

Customary DemeanorBehavior144

Part Ⅲ Chinese Summary146

Part Ⅳ Word Study147

Part Ⅴ Exercises150

Unit 10 跨文化对商务交际的影响153

Part Ⅰ Reading153

Text 1 Leadership Challenges in A Globally Intercultural World153

Text 2 Cross-Cultural Dimensions of Decision Making158

Part Ⅱ Listening161

Human Resources Management （HRM） in Business Communication161

Part Ⅲ Chinese Summary162

Part Ⅳ Word Study163

Part Ⅴ Exercises166

Unit 11 跨文化交际障碍170

Part Ⅰ Reading170

Text 1 About Intercultural Communication Barriers170

Text 2 High-context and Low-context Cultures175

Part Ⅱ Listening178

Behavioral Barriers to Communication178

Part Ⅲ Chinese Summary179

Part Ⅳ Word Study180

Part Ⅴ Exercises184

Unit 12 如何应对跨文化交际187

Part Ⅰ Reading187

Text 1 Cross-cultural Communication Strategies187

Text 2 Managing in Multicultural Teams192

Part Ⅱ Listening195

Intercultural Communication and Conflict Management195

Part Ⅲ Chinese Summary197

Part Ⅳ Word Study198

Part Ⅴ Exercises201

Unit 13 跨文化管理205

Part Ⅰ Reading205

Text 1 How A Global Mindset Translate to Bottom-line Results？205

Text 2 Why Cross-cultural Communication Is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect？210

Part Ⅱ Listening213

Being Culturally Sensitive213

Part Ⅲ Chinese Summary215

Part Ⅳ Word Study216

Unit 14 跨文化谈判223

Part Ⅰ Reading223

Text 1 Communicating and Negotiating across Cultures223

Text 2 The Phases of Intercultural Negotiation228

Part Ⅱ Listening231

Communication and Style of Negotiating231

Part Ⅲ Chinese Summary233

Part Ⅳ Word Study234

Part Ⅴ Exercises237

Unit 15 跨文化营销241

Part Ⅰ Reading241

Text 1 Cultural Dynamics in Assessing Global Markets241

Text 2 Cultural Knowledge246

Part Ⅱ Listening249

Required Adaptation249

Part Ⅲ Chinese Summary250

Part Ⅳ Word Study251

Part Ⅴ Exercises253

Unit 16 跨文化交际面临的挑战257

Part Ⅰ Reading257

Text 1 The Challenge and Opportunity of Intercultural Cooperation257

Text 2 Information Technology and Global E-communication262

Part Ⅱ Listening265

Becoming Culture Savvy in Cross-cultural Environment265

Part Ⅲ Chinese Summary266

Part Ⅳ Word Study267

Part Ⅴ Exercises270