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商务英语综合教程2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

贺雪娟，李细平主编著
出版社：长沙：中南大学出版社
ISBN：781061892X
出版时间：2004
标注页数：177页
文件大小：18MB
文件页数：188页
主题词：商务－英语－教材

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图书目录

Unit 1 WTO and China1

Text What is the WTO?2

Case Study China and the WTO7

Dialogue14

Supplementary Reading Two Years of WTO Commitments16

Unit 2 Business Enterprises18

Text Transnational Corporations19

Case Study Why is Haier so Successful?26

Dialogue32

Supplementary Reading Is TNC Economic Power and Politial Influence a Bad Thing?34

Unit 3 Stategic Management37

Text Business Management38

Case Study Business Management of Japan45

Dialogue52

Supplementary Reading Be a Good Boss54

Unit 4 Internatolonal Marketing56

Text What is Marketing?57

Case Study Coca Cola Retailing Research Council64

Dialogue70

Supplementary Reading Pressure on Nappy Brands71

Unit 5 International Finance75

Text The World Bank and the International Monetary Fund76

Case Study Are Banks in China Set for Boom or Bust?82

Dialogue88

Supplementary Reading Euro's triumphant start leaves many challenges91

Unit 6 Securies and Stocks94

Text Stock Market95

Case Study The Traps in Stock Markets100

Dialogue106

Supplementary Reading Introduction to the Chinese Stock Markets107

Unit 7 Insurance Industry109

Text Social Insurance110

Case Study Life Insurance117

Dialogue126

Supplementary Reading Through the Fire129

Unit 8 Business Law133

Text Introduction of Business Law134

Case Study "I have a dream"143

Dialogue148

Supplementary Reading A Legal System in Society155

Unit 9 E-Commerce157

Text E-Commerce: A Kind of New Commercial Tool158

Case Study Dell—A Big Giant in E-Commerce World165

Dialogue171

Supplementary Reading Welcome to Global Business Net175