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Unit 1 Tourism Development1

Text A China's Travel and Tourism Market Takes Off1

Words and Expressions7

Key Concepts10

Notes11

Exercises11

Text B Tour Operators Gaze into their Crystal Balls14

Words and Expressions18

Key Concepts20

Notes20

Exercises21

Case Study The Future of the Travel Industry Unquestionably is a Connected One24

Unit 2 Outbound Tourism26

Text A Developments in China's Outbound Tourism in Recent Years26

Words and Expressions30

Key Concepts32

Notes32

Exercises34

Text B Chinese Tourism:The Good,the Bad and the Backlash37

Words and Expressions41

Key Concepts42

Notes43

Exercises44

Case Study Young Hands Drive Surge in Overseas Travel48

Unit 3 Food Culture50

Text A Chinese Food Cultural Profile50

Words and Expressions54

Key Concepts56

Notes57

Exercises58

Text B An Introduction to French Cuisine and Dining Etiquette61

Words and Expressions67

Key Concepts69

Notes69

Exercises70

Case Study French Cuisine:Foodies Fight to Protect the Term“Restaurant”73

Unit 4 Lodging Industry75

Text A An Overview of the Hotel Industry75

Words and Expressions79

Key Concepts81

Notes82

Exercises83

Text B Four Better and Cheaper Alternatives to Hotels86

Words and Expressions91

Key Concepts93

Notes93

Exercises93

Case Study How Online Review Sites Are Affecting Your Hotel97

Unit 5 Transportation in Tourism100

Text A China，a High-Speed Railway Kingdom100

Words and Expressions104

Key Concepts106

Notes106

Exercises107

Text B Some Tips for Self-driving Tour in China110

Words and Expressions115

Key Concepts117

Notes118

Exercises118

Case Study ACC Attended“Forum on Patterns ＆ Trends of China Self-Driving Tourism”121

Unit 6 Development and Protection of Tourism Resources122

Text A A Case Study of Tourism in the UK National Parks122

Words and Expressions126

Key Concepts127

Notes128

Exercises129

Text B Sustainable Tourism,Responsible Tourism and Humane Tourism131

Words and Expressions136

Key Concepts137

Notes138

Exercises138

Case Study Problems with Sustainable Tourism in the Third World142

Unit 7 Ecotourism143

Text A Ecotourism in India143

Words and Expressions147

Key Concepts148

Notes148

Exercises149

Text B Human Impacts on Antarctica and Threats to the Environment152

Words and Expressions155

Key Concepts156

Notes157

Exercises158

Case Study Amazon's Biodiversity:Clearing up Doubts as to the Benefits of Ecotourism161

Unit 8 Tourism Shopping164

Text A Top Shopping Areas in Hong Kong164

Words and Expressions167

Key Concepts168

Notes169

Exercises172

Text B Shopping Habits of Chinese People175

Words and Expressions178

Key Concepts180

Notes180

Exercises182

Case Study How to Claim Sales Tax Back When Leaving the United States185

Unit 9 Entertainment in Tourism187

Text A Entertainment Tourism187

Words and Expressions191

Key Concepts193

Notes193

Exercises195

Text B Film Tourism in New Zealand198

Words and Expressions202

Key Concepts204

Notes204

Exercises205

Case Study Agritainment（农家乐）Booms South West China Villages208

Unit 10 Tourism Marketing210

Text A Event Manager—The Best Job in the World？210

Words and Expressions214

Key Concepts216

Notes216

Exercises217

Text B New York City Tourism:A Model for Success220

Words and Expressions225

Key Concepts226

Notes226

Exercises228

Case Study District Boosts Sports，Culture231

Unit 11 Tourism Human Resources Management232

Text A Hotel Human Resources'Five Greatest Challenges232

Words and Expressions236

Key Concepts237

Notes237

Exercises238

Text B Human Resources Planning for Tourism in Protected Areas242

Words and Expressions246

Key Concepts247

Notes248

Exercises248

Case Study Who Would You Trust？252

Unit 12 Legal Issues in Tourism255

Text A Legal Advice for Americans Traveling Abroad255

Words and Expressions259

Key Concepts261

Notes261

Exercises263

Text B Travel with Credit Cards265

Words and Expressions269

Key Concepts271

Notes271

Exercises273

Case Study Travel Assistance:How to Prepare for an Unexpected Legal Crisis275

参考文献278