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Part 1. Country reports1

Chapter 1. Austria1

1. Types of signs2

2. Statutory regulations and their interrelationship8

3. Requirements of protection10

4. Ownership， transfer， licensing37

5. Loss of protection42

6. Conflict with earlier rights46

7. Scope of protection50

8. Defences69

9. Claims in cases of infringement75

10. Infringement proceedings78

11. Strategy for the protection of signs80

Chapter 2. Belgium83

1. Types of signs84

2. Statutory regulations and their interrelationship90

3. Requirements of protection92

4. Ownership，transfer，licensing100

5. Loss of protection104

6. Conflict with earlier rights108

7. Scope of protection113

8. Defences120

9. Claims in cases of infringement124

10. Infringement proceedings126

11. Strategy for the protection of signs128

Chapter 3. Canada129

1. Types of signs130

2. Statutory regulations and their interrelationship135

3. Requirements of protection136

4. Ownership， transfer， licensing153

5. Loss of protection156

6. Conflict with earlier rights161

7. Scope of protection164

8. Defences178

9. Claims in cases of in ingement183

10. Infringement proceedings186

11. Strategy for the protection of signs191

Chapter 4. China193

1. Types of signs194

2. Statutory regulations and their interrelationship205

3. Requirements of protection209

4. Ownership， transfer， licensing225

5. Loss of protection229

6. Conflict with earlier rights234

7. Scope of protection239

8. Defences250

9. Claims in cases of infringement253

10. Infringement proceedings255

11. Strategy for the protection of signs257

Chapter 5.Czech Republic261

1.Types of signs262

2.Statutory regulations and their interrelationship273

3.Requirements of protection275

4.Ownership，transfer，licensing286

5.Loss of protection291

6.Conflict with earlier rights294

7.Scope of protection298

8.Defences299

9.Claims in the case of infringement306

10.Infringement proceedings308

11.Strategy for the protection of signs311

Chapter 6.France313

1.Types of signs314

2.Statutory regulations and their interrelationship334

3.Requirements of protection336

4.Ownership，transfer，licensing384

5.Loss of protection393

6.Conflict with earlier rights397

7.Scope of protection399

8.Defences416

9.Claims in cases of infringement422

10.Infringement proceedings427

11.Strategy for the protection of signs435

Chapter 7.Germany437

1.Types of signs438

2.Statutory regulations and their interrelationship446

3.Requirements of protection447

4.Ownership，transfer，management，licensing472

5.Loss of protection478

6.Conflict with earlier rights490

7.Scope of protection493

8.Defences516

9.Claims in cases of infringement528

10.Infringement proceedings537

11.Strategy for the protection of signs545

Chapter 8.Italy547

Preamble548

1.Types of signs549

2.Statutory regulations and their interrelationship565

3.Requirements of Protection569

4.Ownership，assignment，licensing607

5.Loss of protection624

6.Conflict with earlier rights642

7.Scope of protection655

8.Defences683

9.Claims in the case of in ingement690

10.Infringement proceedings699

11.Strategy for the protection of signs707

Chapter 9.Japan711

1.Types of signs712

2.Statutory regulations and their interrelationship719

3.Requirements of protection721

4.Ownership，transfer，licensing736

5.Loss of protection741

6.Conflict with earlier rights746

7.Scope of protection750

8.Defences766

9.Claims in cases of infringement772

10.Infringement proceedings775

11.Strategy for the protection of signs778

Chapter 10.Portugal779

1.Types of signs780

2.Statutory regulations and their interrelationship789

3.Requirements of protection791

4.Ownership，transfer，licensing815

5.Loss of protection825

6.Conflict with earlier rights833

7.Scope of protection841

8.Defences856

9.Claims in case of in ingement865

10.Infringement proceedings869

11.Strategies for the protection of signs874

Chapter 11.Russia879

1.Types of signs880

2.Statutory regulations and their interrelationship893

3.Requirements of protection897

4.Ownership，transfer，licensing915

5.Loss of protection922

6.Conflict with earlier rights928

7.Scope of protection933

8.Defences943

9.Claims in cases of infringement947

10.Infringement proceedings952

11.Strategy for the protection of signs954

Chapter 12.Switzerland957

1.Types of signs958

2.Statutory regulations and their interrelationship965

3.Requirement of protection967

4.Ownership，transfer，licensing987

5.Loss of protection991

6.Conflict with earlier rights995

7.Scope of protection1001

8.Defences1017

9.Claims in cases of infringement1021

10.Infringement proceedings1025

11.Strategy for the protection of signs1027

Chapter 13.The Netherlands1031

1.Types of signs1032

2.Statutory regulations and their interrelationship1039

3.Requirements of protection1043

4.Ownership，transfer，licensing1080

5.Loss of protection1086

6.Conflict with earlier rights1092

7.Scope of protection1101

8.Defences1126

9.Claims in cases of infringement1136

10.Infringement proceedings1141

11.Strategy for the protection of signs1143

Chapter 14.United Kingdom1145

1.Types of signs1146

2.Statutory regulations and their interrelationship1154

3.Requirements of protection1155

4.Ownership， transfer， licensing1174

5.Loss of protection1179

6.Conflict with earlier rights1185

7.Scope of protection1189

8.Defences1201

9.Claims in cases of infringement1211

10.Infringement proceedings1217

11.Strategy for the protection of signs1224

Part 2.Brand strategy1228

1.Introduction and definitions1228

2.What is a brand？1229

3.International and global brands1235

4.Trademarks1240

5.Brands in context1250

6.Future developments1257

7.Brands and trademarks1260

Part 3.Brand valuation1262

1.How and where the value of a brand is created1262

2.On the origin of brand valuation1265

3.Reasons for brand valuation1267

4.Brand value and Corporate value1269

5.Models for brand valuation1270

6.Selected brand valuation models of commercial suppliers1275

7.Brand valuation in business practice1284

8.Conclusion1286