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新编商务英语精读 学生用书 22025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

新编商务英语精读 学生用书 2
  • 虞苏美总主编；张逸主编 著
  • 出版社： 北京：高等教育出版社
  • ISBN：7040162423
  • 出版时间：2005
  • 标注页数：368页
  • 文件大小：19MB
  • 文件页数：380页
  • 主题词：商务－英语－高等学校：技术学校－教学参考资料

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图书目录

ContentsUnit 1 Sports and Business1

Reading Ⅰ Nike,from Small Beginnings to World Giant(Ⅰ)2

Reading Ⅱ Nike,from Small Beginnings to World Giant(Ⅱ)14

Extended Activities23

Lexical Knowledge23

Function and Structure:Complimenting25

Practical Reading:Football and Basketball Catalogue27

Additional Vocabulary29

Business WorldBrand Image30

Humor Time31

Unit 2 Ownership33

Reading Ⅰ Types of Business Ownership34

Reading Ⅱ Business in a Free Enterprise System47

Extended Activities55

Lexical Knowledge55

Function and Structure:Asking or Offering Favors57

Practical Reading:Company Relationship60

Additional Vocabulary61

Business World:Joint Venture63

Humor Time63

Unit 3 Fashion65

Reading Ⅰ Fashion66

Reading Ⅱ Very Smart Fashions78

Extended Activities86

Lexical Knowledge86

Function and Structure:Expressing Concern,Consolation and Encouragement88

Practical Reading:Bar Graphs93

Additional Vocabulary94

Business World:The Fashion Industry96

Humor Time96

Unit 4 Consumer Satisfaction99

Reading Ⅰ Bargains100

Reading Ⅱ Why People Buy?113

Extended Activities122

Lexical Knowledge122

Function and Structure:Complaining124

Practical Reading:Advertisement of Bargains128

Additional Vocabulary129

Business World:Consumer Satisfaction/Dissatisfaction130

Humor Time131

Unit 5 Education133

Reading Ⅰ Managing Your Study Time134

Reading Ⅱ Kissing the Books Goodbye147

Extended Activities155

Lexical Knowledge155

Function and Structure:Talking about Personal Interests157

Practical Reading:Notices158

Additional Vocabulary161

Business World:Vocational Education162

Humor Time162

Unit 6 Management165

Reading Ⅰ Areas of Management166

Reading Ⅱ The Structure of a Company179

Extended Activities189

Lexical Knowledge189

Function and Structure:Making Appointments191

Practical Reading:Company Organization195

Additional Vocabulary199

Business World:Levels of Management200

Humor Time201

Unit 7 Intetview203

Reading Ⅰ How to Shine at a Job Interview204

Reading Ⅱ Types of Interview217

Lexical Knowledge225

Extended Activities225

Function and Structure:Interviewing People227

Practical Reading:Curriculum Vitae and Application Letters233

Additional Vocabulary238

Business World:How Do You Handle Trick Questions?239

Humor Time240

Unit 8 Trademark241

Reading Ⅰ What Is a Trademark?242

Reading Ⅱ Protecting a Trademark257

Extended Activities267

Lexical Knowledge267

Function and Structure:Expressing Intention270

Practical Reading:Case Study272

Additional Vocabulary275

Business World:Selecting Brand Names276

Humor Time277

Unit 9 Successful Businessmen279

Reading Ⅰ Focus on Douglas Ivester,CEO of Coca-Cola280

Reading Ⅱ Matsushita:The World's Greatest Entrepreneur？294

Extended Activities303

Lexical Knowledge303

Function and Structure:Agreeing and Disagreeing306

Practical Reading:Case Study—Economic Status for Investment309

Additional Vocabulary312

Business World:Leadership Lessons for the 21st Century314

Humor Time314

Unit 10 Successful Businesses317

Reading Ⅰ Nokia:Voice from Finland318

Reading Ⅱ Canon:Sixty Years of Progress332

Extended Activities342

Lexical Knowledge342

Function and Structure:Asking for and Giving Opinions344

Practical Reading:A Comparison of Two Businesses347

Additional Vocabulary351

Business World:Division of Economic Activities;Occupational Structure352

Humor Time353

Appendix Ⅰ New Words354

Appendix Ⅱ Expressions361

Appendix Ⅲ Word Study365

Appendix Ⅳ Special Use368

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