商务信函 2500成功沟通范例 英汉对照2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

商务信函 2500成功沟通范例 英汉对照PDF格式电子书版下载

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简介1

第一章 销售信7

Adding a bigwig to a prospect tour 在一次客户旅游中加入一位“大人物”7

Accompanying a catalog 寄送产品目录8

Accompanying a renewal notice 寄送续保通知10

Announcing a sales contest 宣布一次销售竞赛12

Announcing an ad campaign to sales staff 向销售人员宣布一次广告宣传活动13

Announcing a change in sales policy 宣布销售政策的变化14

Announcing a new catalog 发布一份新目录15

Announcing new products 宣布新产品16

Announcing a price decrease 宣布降低价格18

Announcing a price increase 宣布价格上涨19

Approaching new contact at current client company 与目前的委托公司达成新的协议20

Approaching new management after old management rejection 在旧的管理方案遭到否决后达成新的管理方案21

Asking for a testimonial letter 请求提供一封推荐信22

Avoiding a business sales pitch 婉拒商业促销23

Closing to overcome business bad now objection 纠正“目前生意难做”的观点24

Closing to overcome customers don t ask for your product objection 纠正“客户不需要你的产品”的看法26

Closing to overcome the next trip objection 改变“下次再谈”的想法27

Closing to overcome high price objection 克服对于高价的反感28

Closing to overcome I always do business with someone else objection 纠正“我一直与别人合作”的观点30

Closing to overcome I m happy with what I ve got objection 纠正“我对目前拥有的一切很满意”的观点32

Closing to overcome it s new objection 纠正“这是新的”的观点34

Closing to overcome low price must mean low quality objection 纠正“低价一定低质”的观点36

Closing to overcome retail price too high objection 改变“零售价过高”的观点38

Closing to overcome the my boss decides objection 改变“由我老板决定”的看法40

Closing to overcome think about it objection 改变“让我们再考虑考虑”的想法41

Closing with be first 利用“争当第一”的心理42

Closing with before and after 利用“前后对比”43

Closing with customization offer 通过提供客户化服务作促销44

Closing with points of agreement 确认协议46

Closing with a special introductory offer 提供特别的试销机会48

Closing with success stories 以成功的事例作促销49

Closing with a trial basis 试用建议50

Cold call 电话推销52

Confirming a sale closing meeting 确定一次生意成交会见54

Congratulating a sales person for a testimonial 祝贺一位销售人员收到表扬信55

Congratulating a sales person on a large sale 祝贺一位销售人员赢得一份大宗订单56

Contacting a formerly hot lead 联系一位从前热心生意的客户57

Contacting a prospect whose name is unavailable 联系一位不知道名字的客户58

Declining to do business 婉拒生意合作60

Explaining a demotion to a client 向客户解释降职的原因61

Explaining changes in travel systems to sales people 向销售人员解释差旅变化62

Explaining commission plan changes to sales people 向销售人员解释佣金政策的变化64

Explaining a promotion to a client 向客户解释升职的原因66

Explaining territory changes to sales people 向销售人员解释营销市场的变化67

Extending a follow-up membership offer 提供一项补充性会员优惠68

Fax for a phone interview 要求电话采访的传真69

Faxing about preparing to make an immediate decision 准备即刻作出决定的传真70

Faxing about an urgent sales issue 关于一笔紧急销售业务的传真72

Following up after mailing a brochure 邮寄目录的附信73

Faxing a summary to someone who forgets what s been discussed 给一位忘记讨论内容的人发一份总结传真74

Faxing to a prospect about early deadline 给客户发一份关于截止日期的传真76

Faxing to a prospect overseas 给海外客户的传真78

Finding the decision maker 找到决策者80

Following up on a sales proposal 销售创意书的附信82

Getting an appointment 争取一次会面84

Getting a phone interview 争取一次电话采访86

Introducing a new sales person 介绍一位新的销售人员87

Introducing a new business 介绍一桩新的生意88

Introducing your replacement 介绍你的替任者90

Offering a referral 提供参考91

New product 新产品介绍92

Offering a membership 提供会员制服务94

Overcoming a prospect s past bad experience with your company 克服客户过去曾与你公司有过的不愉快经历96

Prospecting based on company being new in the area 以该行业的新人身份进行业务开发98

Prospecting a new member of the local chamber of commerce 开发本地商会的新会员99

Prospecting community leaders 劝说社区负责人100

Prospecting someone recently appointed to a volunteer position 游说某个新任志愿工作的人102

Prospecting someone who just got a new job 游说某个刚刚获得新工作的人103

Prospecting a technical professional 游说一位技术人才104

Prospecting a training manager 游说一位培训经理106

Providing prospect information to a dealership 向特许经销处提供客户信息107

Prospecting with a contest 用竞赛游说108

Reminding that a sale is about to end 提醒销售行动即将结束110

Requesting a meeting based on travel schedule 请求在出差途中安排一次会晤111

Requesting appointment after initial discussion 初次讨论后要求会面112

Requesting a meeting with the true decision maker 请求一次与真正决策者的会面114

Rescheduling a sales appointment 重新安排一次销售会晤116

Selling additional products 出售其他产品117

Retaining customers 挽留客户118

Selling additional services 推销其他服务120

Selling a business product 推销商务产品121

Selling a consumer product 推销消费产品122

Selling an educational seminar 推销一次学习研讨会124

Selling membership renewal 推销会员延期126

Selling a subscription 推销订阅127

Selling to a CEO 向CEO推销128

Sending materials and suggesting another purchase 寄送材料建议再次购买130

Special prospecting techniques 特殊的开发技能131

Setting up an appointment 安排一次会面132

Soliciting a distributor for a product 征求一种产品的分销商134

Soliciting a Sale for a client s once-in-a-lifetime event 以客户一生中的大事征求业务136

Thanking for a recommendation 感谢推荐138

Tickler 记事簿139

Updating clients on new product features 为客户提供有关新产品特点的最新信息141

Updating sales people on mid-period sales performance(bad news)为销售员提供最新中期销售业绩(坏消息)142

Updating sales people on mid-period sales performance(good news)为销售员提供最新中期销售业绩(好消息)143

Using special prospecting techniques,example #1 使用特别的业务开发技巧(范例1)144

Using special Prospecting techniques,example #2 使用特别的业务开发技巧(范例2)146

Welcome a new subscriber 欢迎新订户147

Welcome a new customer 欢迎新客户148

1.广告152

第二章 市场营销152

Agency hiring 雇用代理公司153

Agency rejected 婉拒代理公司154

Agency review 回顾与代理公司的合作155

Agency termination 终止代理合作156

Confidentiality agreement 保密协议157

Competition 有关竞争158

Request for bus rates 要求汽车广告的报价160

Request for electronic rates 要求电子广告的报价161

Request for outdoor rates 要求户外广告的报价162

Request for Print rates 要求印刷品广告报价163

Request for presentation 要求一次展示164

Request for proposal 要求提供创意166

2.投标报价过程167

Acceptance of bid 接受报价168

Asking questions in response to a request to bid 客户要求报价，回信询问问题169

Confirming terms 确认条件170

Cover letter to a revised quote 修改报价的附信171

Making bids and quotes 投标并报价172

Proposal cover letter 创意书附信174

Proposal example 创意书实例176

Request for deadline extension 请求推迟截止日期178

Submitting contracts 提交合约179

Requesting opportunity to quote 请求给予报价机会180

Submission of bid 提交报价182

3.直复营销184

Announcing a special sale 宣布一次特别销售185

Announcing a new catalog 宣布新的目录186

Asking for a referral 请求推荐188

Building store traffic 增加商店顾客量190

E-mail pitch 电邮推销191

Congratulations on your birthday 祝贺你的生日192

Congratulations on child s birthday 祝贺孩子的生日194

Congratulations on your new baby 祝贺孩子的诞生196

Congratulations on your move to a new house 祝贺乔迁之喜198

Congratulations on your promotion letter 祝贺你的升迁200

Cover letter 推荐信202

Encouraging a sale from an inactive account 向一位被动的客户进行推销204

Following up after a trade show 商贸展览会后的接洽205

Following up with a referral 得到推荐后接洽206

Helping a sales person out of a slump 帮助一名销售人员摆脱困境207

Follow-up 跟进信208

Force-free trial offer 自由订购建议210

Lift letter 举荐信212

Magazine ad lead 响应杂志广告214

Post card 邮寄卡片216

Renewal letter 延期信218

Requesting names of clients to invite to a trade show 询问客户姓名以便邀请参加展览会219

Response sheet/order form 答复信/订单格式220

Soliciting a sale from a long-term inactive account 向一位长期但被动的客户推销222

Telemarketing script 电话市场调查223

Trade show lead 展览会后接洽224

Welcome letter 欢迎信226

Thanking for a referral 感谢推荐228

4.问卷/调查229

Accompanying a questionnaire 问卷附信230

Informing of survey results 告知调查结果232

Surveying customers 调查客户234

Surveying potential customers 调查潜在客户236

Thanking for completing a questionaire 感谢填写问卷238

第三章 管理242

Announcements--annual report 宣布年终报告242

Apology--employee 给雇员的致歉信244

Award--company 公司奖励245

Award--individual 个人奖励246

Bad news--layoffs 有关公司裁员的坏消息247

Bad news--company sale 有关公司出售的坏消息248

Celebrations--anniversary dates outside company 来自公司以外的周年纪念祝贺信250

Celebrations--individual 个人祝贺252

Complaints--manager to subordinate 经理对下属的抱怨253

Compliments--enjoyed article 赞扬信--喜欢某篇文章254

Deal--calling off decision/action 放弃决议/行动255

Deal--encouraging decision/action 鼓励作出决议/行动256

Decline to do business 婉拒生意合作257

Decline to do business--prior commitment 在许诺之前婉拒生意合作258

Events--invitation 邀请259

Events--merger 合并260

Events--resignation 辞职262

FYI--informing subordinates with pleasure 仅供参考--高兴地通知下属263

FYI--informing superior 仅供参考--通知上级264

Goodwill--acknowledging request for a donation 收到捐款的请求265

Goodwill--seeking more information 寻求更多信息266

Gratitude--commendations to presiding chairman or official 感谢信--对主持大会的主席或官员的赞扬268

Gratitude--thanking employees 感谢信--感谢雇员270

Inquiry--brochure 询问--宣传册271

Inquiry--information 询问--信息272

Invitation--accept 接受邀请273

Invitation--decline 婉拒邀请274

Meeting,external--apologizing for a missed external meeting 对未能参加外部会议而道歉275

Marketing--complaint to opponent 市场营销--对竞争对手的抱怨276

Meetings,external--cancelling an extermal meeting 取消一次外面的会议278

Meetings,internal--annual meeting 内部年会279

Meetings,internal--canceling an internal meeting via e-mail 通过电子邮件取消一次内部会议280

Meetings,internal--declining internal meeting 婉拒一次内部会议281

Notifying employees of new procedures 通知员工新的程序282

Offers to purchase--cover for counter offer 开价购买--告之还盘283

Offers to purchase--positive response to query 开价购买--对询问作出积极答复284

Operations--making inquiries,example #1 问讯信，范例1285

Operations--making inquiries,example #2 问讯信，范例2286

Performance--accepting a promotion 接受提升288

Permissions--authorizing absence after the fact 在事后批准请假289

Performance--asking an employee to better control expenses 要求一名员工更好地控制支出290

Permissions--authorizing absence in advance 事先批准请假292

Permissions--bending company policies 遵守公司的政策293

Permissions--denying a special project 否决一项特殊提议294

Permissions--refusing to bend company policies 拒绝违背公司制度295

Policies--informing 政策通知296

Policies--punishing employees 处罚员工297

Policies--reminding employees 提醒员工298

Problems--asking for assistance 寻求帮助299

Problems--expressing concern over absenteeism 表达对缺勤的担心300

Problems--refusing leave of obsence 拒绝休假申请301

Procedures--change 寻求改变302

Procedures--explaining proper procedures 解释正常程序304

Recognition--adoption 收养确认306

Recognition--birth 祝贺孩子的诞生307

Recognition--anniversary of doing business 开业周年纪念308

References--declining to give a referances 谢绝提供证明310

References--providing a reference for a terminated employee(competent) 为(有能力的)期满的员工提供证明311

References--providing a reference for a terminated employee(incompetent) 为(没有能力的)期满的员工提供证明312

Reminder 提醒313

Report to a peer 给同级别同事的报告314

Requests--asking for assistance 要求帮助316

Requests--denial 拒绝请求317

Reservations--confirm 确定房间预订318

Response for support 对提供支持的答复319

Shareholders--accepting a board member s resignation 接受一名董事会成员的辞职320

Shareholders--acknowledgement of intension to attend annual meeting 确认参加年会的意愿322

Shareholders--congratulations on annual report 对年终报告的祝贺323

Transmittal 传达调查报告结果324

Accepting a press interview 接受媒体采访328

第四章 公共关系和宣传328

Accepting an invitation to serve on a board 接受加入董事会的邀请329

Accompanying a speaker s payment 寄送发言人的报酬330

Advising employees about dealing with the press 建议员工如何与报界打交道331

Acknowledging request for donation 确认捐赠332

Addressing bad news 处理坏消息334

Advising staff about discussing competitors 建议员工如何谈论竞争者336

Announcing a move to customers 向客户通知搬迁337

Agreeing to contribute an article 同意投稿338

Agreeing with an editorial 赞同一篇社论340

Denying permission to use copyrighted material 拒绝他人使用版权资料342

Explaining a reduction in corporate earnings 解释企业盈利降低的原因343

Disagreeing with an editorial 不赞同某篇社论344

Getting permission to use someone else s material 获得使用他人材料的许可346

Letter asking to make a speech 要求作演讲347

Requesting referrals for donations 请求为捐款提供推荐348

Responding to a solicitation positively 积极回复对方请求350

Saying thanks for Positive coverage 对正面报道表示感谢351

Thanking for funds received 对收到的捐助表示感谢352

第五章 客户服务356

1.抱怨356

Acknowledging complaint example #1 确认收到抱怨，样板1357

Acknowledging complaint example #2 确认收到抱怨，样板2358

Acknowledging purchase has been shipped 确认订货已经装运359

Adjustments 调解事件360

Defending company 为公司辩护361

Explaining--as a customer 以客户的身份作解释362

Low product quality--as a customer 以客户身份反映产品质量差363

Promise to check 答应核查364

2.客户感谢信365

Example #1 样板1366

Example #2 样板2367

Example #3 样板3368

3.客户订单369

Back order拖单370

Being processed 正在加工371

Decrease in price 降价372

Initial order 首次订单373

Information 信息374

Insurance claim 保险理赔376

Large order 大额订单378

Ready for pick-up 取货预备就绪379

Sample 样品380

4.其他382

Cancel service 取消服务383

Explanation of invoice 解释发票384

Explanation of payment 解释付款支票385

Explanation of Warranty 解释质量担保386

Honoring warranty 兑现担保承诺388

Recommending an additional warranty 推荐附加担保390

Refusing to honor warranty 拒绝承兑担保391

Refusal of a request for more information 拒绝提供更多信息392

Request for customer feedback 寻求客户的反馈394

Response to a request for information 答复信息咨询395

Welcome to new customer 欢迎新客户396

5.付款397

Acknowledgement 致谢398

Apology for incorrect payment 为错误的付款道歉399

Close an account 关闭帐户400

Discount for early payment 提前付款的折扣401

Expired credit card 信用卡到期402

Explanation for late payment 解释延迟付款的原因403

Invalid credit card number 信用卡号码无效404

Partial payment 部分付款405

Postdated checks 远期支票406

Over credit card limit 信用卡透支407

Underpayment 付款不足408

Requesting further information 要求更多信息410

6.政策411

Announcement 通知412

Change in policy 政策变化414

New policy 新政策415

Reminder 提醒416

7.问题417

Apology for inappropriate collcetion letter 为不合适的收款信道歉418

Billing error 帐单错误419

Mistake in invoice 发票错误420

Payment adjustment 调整付款421

Mix-up 混淆422

Response to an error 对错误作出回复424

8.退货426

Accept for credit 接受退货427

Apology for unauthorized return 就未批准退货而道歉428

Duplicate order 重复订单429

Exchange 更换430

Need more information 需要更多信息431

Unauthorized return 未被批准的退货432

第六章 人力资源436

Accepting a job offer 接受工作436

Accepting training 接受培训437

Acknowledging receipt of a resume 确认收到简历438

Addressing a potential conflict of interest 利益冲突439

Announcing a weight-loss program 宣布减肥计划开始440

Asking for job advice 寻求职业建议441

Applying for a job 申请工作442

Declining a job offer 婉拒工作邀请444

Discrimination and harassment 歧视和骚扰445

Explaining a change in withholding 解释扣缴税中的变化446

General release 常规弃权协议447

Explaining FMLA 解释FMLA(家庭和医疗休假)448

Offering an entry-lever position 提供入门者的职位450

Praising a temp 表扬一位临时员工452

Providing a life insurance conversion form 提供人寿转换保单454

Rejecting a candidate 拒绝一位候选人455

Reminder to employees 提醒员工456

Requesting continuing professional development 要求持续的职业发展培训458

Training as a reward 用培训作为奖励460

Requesting vacation time 要求休假时间462

第七章 会计和财务466

1.收款466

During the holidays 在假日销售季中467

Explanation promising payment 解释预付款项468

Requests,first 首次催款470

Requests,second,example #1 二次催款，样本1471

Requests,second,example #2 二次催款，样本2472

Requests,third,example #1 三次催款，样本1473

Requests,third,example #2 三次催款，样本2474

Requests,fourth 四次催款475

Requests,last,example #1 最后催款，样本1476

Requests,last,example #2 最后催款，样本2477

Repossession,example #1 强行收回，样本1478

Repossession,example #2 强行收回，样本2480

2.信贷481

Acknowledgment 通知482

Approval 批准483

Canceling 取消484

Inquiry 询问485

Reference 证明参考486

Refusal 拒绝487

Restrictions 限制488

3.采购489

Accepting a bid 接受报价490

Compliment to vendor 赞扬供货商491

Addressing contract changes 说明合约变化492

Contract billing error 合约金额错误494

Returning item 退货495

Notification of non-compliance 不符点通知496

Requesting a proposal 寻求创意498

Vendor contact information 供货合约信息500

编者后记501