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跨文化商务交际2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

跨文化商务交际
  • 董晓波主编 著
  • 出版社： 北京：北京交通大学出版社
  • ISBN：9787512113671
  • 出版时间：2013
  • 标注页数：208页
  • 文件大小：35MB
  • 文件页数：217页
  • 主题词：商务－英语－高等学校－教材

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图书目录

Chapter 1 Culture,Communication and Intercultural Communication1

Section 1：Culture1

Section 2：Communication3

Section 3：Intercultural Communication4

Exercises8

Fu rther Reading Intercultural Communication Failures11

Chapter 2 Contrasting Cultural Values and Business Cultures16

Section 1：Cultural Values16

Section 2：Attitude19

Section 3：Belief and Religion22

Section 4：Attribution,Perception and Communication23

Section 5：Diverse Cultural Patterns24

Exercises36

Further Reading Cultu ral Values in International Business38

Chapter 3 Culture Shock41

Section 1：Introduction41

Section 2：Stages of Culture Shock42

Section 3：Symptoms of Culture Shock45

Section 4：Alleviating Culture Shock(for person and company)47

Section 5：High-context and Low-context Cultures51

Exercises55

Further Reading Stress in Culture Shock59

Chapter 4 Verbal Communication62

Section 1：Language and Culture63

Section 2：Oral Communication68

Section 3：Written Communication72

Exercises76

Further Reading Attitudes Toward Speech and Silence78

Chapter 5 Nonverbal Communication81

Section 1：Body Language81

Section 2：Space and Distance86

Exercises92

Further Reading Sacred Space in Germany and Other Northern Eu ropean Countries95

Chapter 6 Gender Differences in Communication99

Section 1：Differences in Gender Communication100

Section 2：Overcoming Roadblocks in Gender Communication106

Exercises113

Further Reading How Are Roles Females Playing in International Business?116

Chapter 7 Business Etiquette and Social Customs122

Section 1：Making Introductions and Greeting122

Section 2：Handshaking and Exchanging Business Cards124

Section 3：Dressing and Dining125

Section 4：Gift Giving and Receiving Customs128

Section 5：Humour,Superstitions and Taboos129

Exercises132

Further Reading MoTo：Coming to U.S135

Chapter 8 Business Negotiation Across Cultures139

Section 1：Communication in Negotiation139

Section 2：Stereotypes of Different Cultu res That Affect Intercultural Negotiations142

Section 3：Negotiation Strategies144

Section 4：Physical Context of Negotiation146

Section 5：Phases of Negotiation148

Exercises150

Further Reading American Style of Hospitality or French Style of Hospitality153

Chapter 9 International Marketing Communication158

Section 1：A Cultu ral Approach to International Marketing158

Section 2：Cultural Influence on Selected Aspects of Marketing and Advertising161

Section 3：Global Marketing and Advertising163

Exercises169

Further Reading What Has Happened to Hong Kong Disneyland?172

Chapter 10 Intercultural Management177

Section 1：Cultural Factors in International Business Management177

Section 2：Corporate Cultu re180

Section 3：Development of Teamwork182

Section 4：Strategies for International Marketers184

Exercises190

Further Reading Team Building193

Key to the Exercises197

Bibliography207

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