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旅游管理综合英语 修订版2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

旅游管理综合英语 修订版
  • 郭兆康主编 著
  • 出版社： 上海：上海交通大学出版社
  • ISBN：7313027397
  • 出版时间：2001
  • 标注页数：250页
  • 文件大小：8MB
  • 文件页数：265页
  • 主题词：

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图书目录

Unit One1

WHAT IS TOURISM1

Text A:What Is Tourism1

Text B:Trends in Tourism3

Exercises9

Unit Two18

TOURISM ATTRACTIONS AND TOURISTS18

Text A:Tourism Attractions18

Text B:Motivations and Tourists20

Exercises25

Unit Three31

TOURISM DEVELOPMENT AND SUSTAINABILITY31

Text A:Tourism Development31

Text B:The Principles of Sustainable Management33

Exercises38

Unit Four44

TOURISM PLANNING44

Text A:Planning and Tourism44

Text B:Planning for and of Tourism46

Exercises50

Unit Five58

TOURISM COMMUNICATION58

Text A:Communication:The Foundation58

Text B:Travel Industry and Internet Commerce60

Exercises65

Unit Six72

TOURISM MARKETING72

Text A:Strategic Tourism Marketing72

Text B:What Is Tourism Marketing74

Exercises79

Unit Seven85

TRAVEL OPERATIONS85

Text A:Types of Travel Operations85

Text B:Sales87

Exercises92

Unit Eight101

THE PROFESSION OF TOUR GUIDE101

Text A:The Qualifications of a Good Tour Guide101

Text B:Professional Standards for Hawaii's Guides103

Exercises108

Unit Nine118

HOTEL(Ⅰ)118

Text A:The Process of Hotel Management118

Text B:The Hotel as Theater120

Exercises125

Unit Ten130

HOTEL(Ⅱ)130

Text A:The Secret Service130

Text B:Pollution Solutions from Miami Inter-continental132

Exercises137

Unit Eleven143

SHOPPING143

Text A:Shopping in China143

Text B:The Urge to Shop144

Exercises148

Unit Twelve154

BUSINESS OF LEISURE＆RECREATION IN GENERAL154

Text A:The Nature of Leisure＆Recreation154

Text B:Business of Leisure＆Recreation with Economic＆So cial Changes158

Exercises160

Unit Thirteen166

LEISURE＆RECREATION MANAGEMENT IN ACTION166

Text A:Trends of Business of Leisure＆Recreation166

Text B:TQM in Business of Leisure＆Recreation168

Exercises172

Unit Fourteen178

HUMAN RESOURCES MANAGEMENT178

Text A:Why HR Matters Now More Than Ever？178

Text B:Power to the People180

Exercises185

Unit Fifteen192

TRANSPORTATION192

Text A:Transportation Mode Selection Decisions192

Text B:Passenger Transport——Airline,Sea,Rail,Road194

Exercises198

Unit Sixteen204

TOURISM CULTURE(Ⅰ)204

Text A:Your Real World or Mine？204

Text B:Cultural Tourism206

Exercises211

Unit Seventeen218

TOURISM CULTURE(Ⅱ)218

Text A:The Effects of Culture on Travel218

Text B:How to Market Tourism Internationally？220

Exercises225

Unit Eighteen235

CONVENTIONS AND EXHIBITIONS235

Text A:MICE as Defined235

Text B:Who Can Successfully Cope with Different Meeting Marlcets？237

Exercises243

主要参考书目250

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