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商务英语听说 32025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

蔡春燕，王剑珊主编著
出版社：北京：冶金工业出版社
ISBN：9787502445584
出版时间：2009
标注页数：107页
文件大小：44MB
文件页数：118页
主题词：商务－英语－听说教学－高等学校－教材

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图书目录

Unit 1 Company Profile1

Part Ⅰ Business cards1

Part Ⅱ Company organization2

Part Ⅲ Company history and development4

Part Ⅳ Company hierarchy5

Part Ⅴ Business news6

Unit 2 Business Communication9

Part Ⅰ Types of business communication9

Part Ⅱ Checking inbox10

Part Ⅲ The art of conversation11

Part Ⅳ Effective presentations12

Part Ⅴ Business news14

Unit 3 Business Meetings16

Part Ⅰ Forms of business meeting16

Part Ⅱ Meeting arrangement17

Part Ⅲ The meeting leader19

Part Ⅳ Taking minutes20

Part Ⅴ Business news21

Unit 4 Cash Flow24

Part Ⅰ Inflow and outflow24

Part Ⅱ Cash flow gap25

Part Ⅲ Ways to improve cash flow26

Part Ⅳ Calculation27

Part Ⅴ Business news29

Unit 5 Recruitment31

Part Ⅰ Methods of recruitment31

Part Ⅱ Preparing for a job interview as an applicant32

Part Ⅲ During the job interview33

Part Ⅳ Review of the candidates34

Part Ⅴ Business news35

Unit 6 Pay and Benefits38

Part Ⅰ Reward package38

Part Ⅱ Enquiry about pay and benefits39

Part Ⅲ Salary negotiation40

Part Ⅳ Types of bonus plans41

Part Ⅴ Business news43

Unit 7 Workplace Safety and Health45

Part Ⅰ Working Environment45

Part Ⅱ Workplace hazards46

Part Ⅲ Health and safety rights and responsibilities of individuals48

Part Ⅳ Claiming compensation for occupational injuries or diseases49

Part Ⅴ Business news51

Unit 8 Going Global54

Part Ⅰ Chinese enterprises going global54

Part Ⅱ The impact of globalization55

Part Ⅲ Reasons for going global56

Part Ⅳ Product adaptation for the new foreign market57

Part Ⅴ Business news58

Unit 9 Market Research60

Part Ⅰ Brief introduction of market research60

Part Ⅱ Market research methods61

Part Ⅲ Planning for market research62

Part Ⅳ Market research results63

Part Ⅴ Business news64

Unit 10 Product Launch67

Part Ⅰ Talking about products67

Part Ⅱ Preparing a catalogue68

Part Ⅲ Talking about the advantages of the products69

Part Ⅳ How to plan a product launch70

Part Ⅴ Business news72

Unit 11 Product Promotion74

Part Ⅰ Promotional campaign74

Part Ⅱ Promotional strategies75

Part Ⅲ Understanding the concept of advertisement77

Part Ⅳ Advertisements78

Part Ⅴ Business news79

Unit 12 Customer Satisfaction81

Part Ⅰ Importance of customer complaints81

Part Ⅱ How to deal with an angry customer82

Part Ⅲ Handling individual customer complaint83

Part Ⅳ Handling a complaint from an importer85

Part Ⅴ Business news86

Unit 13 Business Etiquette89

Part Ⅰ Introduction89

Part Ⅱ Body language90

Part Ⅲ Telephone91

Part Ⅳ Table Manners92

Part Ⅴ Business news94

Unit 14 E-commerce96

Part Ⅰ Types of business websites96

Part Ⅱ Selling through e-auction websites97

Part Ⅲ Online payment98

Part Ⅳ How to Create a Successful Business Website99

Part Ⅴ Business news100

Unit 15 Negotiation Skills102

Part Ⅰ International Business Negotiation102

Part Ⅱ Preparation for negotiation103

Part Ⅲ The bargaining process104

Part Ⅳ Different negotiating styles of different cultures105

Part Ⅴ Business news106